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Connor’s ‘Perfect Pour’ Challenge Is Back, Bigger and Better!

Learn the art of brewing a stout ‘Just Made Right’, pour the perfect pint and win FREE Connor’s and other exclusive merchandise

Shah Alam, 17 September 2019 – Connor’s Stout Porter, Malaysia’s premium draught stout continues to entice the taste buds of stout lovers with a bigger and better challenge. Upping the ante for the second time this year, Connor’s Perfect Pour Challenge aims to challenge even more stout drinkers throughout September.

This campaign is a comeback of its Perfect Pour Challenge early March this year where 15,000 stout drinkers took up the challenge and 98% of them expressed their love for Connor’s! Catch the crafty and cool Connor’s booth and truck at more than 50 locations nationwide covering Klang Valley, Ipoh, Penang and Johor this month.

To date, we have seen stout lovers immersing themselves in a bigger and better Connor’s Perfect Pour Challenge! Consumers had the opportunity to see, smell and touch the quality, premium ingredients used to brew Connor’s which are caramel malt, lager malt, brown malt, roasted barley. Upon learning the art of brewing Connor’s, excited fans got to pour their perfect pint and savour a stout ‘Just Made Right’. All challengers got to walk away with exclusive Connor’s merchandise via the sure win “Spin & Win” game!

Two more weeks to go and you too can take up the Connor’s Perfect Pour Challenge! Catch us at Pavilion KL @ Connection Level 3 every day 4pm to 10pm; and 4pm to 12am on Fridays and Saturdays; or visit www.connorschallenge.my for upcoming locations.

Last year, Connor’s unbranded stout challenge where consumers were given a blind taste test and a multisensory experience, was a resounding success with 96% consumers who loved Connor’s! The campaign clinched awards at the Loyalty & Engagement Awards 2019 by Marketing Magazine for Best Customer Experience with a Silver, Best Use of Experiential/Live Marketing with Gold and Best Use of Direct Marketing with a Silver.

So, hurry and take up the challenge from now till end September! Follow Connor’s Malaysia on Facebook at www.facebook.com/ConnorsMY or check out www.connorschallenge.my.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Assistant Manager

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

Connor’s makes a comeback this September that’s bigger and better with its Perfect Pour Challenge that took place early March with 15,000 stout drinkers taking up the challenge and 98% of them who expressed their love for Connor’s!

Catch the opportunity to see, smell and touch the quality, premium ingredients used to brew Connor’s.

Since the start of September, we have seen stout lovers immersing themselves in a bigger and better Connor’s Perfect Pour Challenge with their friends.

Take on the Connor’s Perfect Pour Challenge and walk away with exclusive Connor’s merchandise via the sure win “Spin & Win” game.

Catch the crafty and cool Connor’s Perfect Pour Challenge booth and truck at more than 50 locations nationwide covering Klang Valley, Ipoh, Penang and Johor this month.

Learn to pour your perfect pint of Connor’s and savour a premium draught stout ‘Just Made Right’ for FREE!

Join in the fun and take up the FREE challenge where you and your friends can walk away with sure-win prizes such as Connor’s, limited-edition coasters, USB drive, t-shirt and more!

The unbranded Stout Challenge in 2018 activated by Connor’s recently clinched awards at the Loyalty & Engagement Awards 2019 by Marketing Magazine for Best Customer Experience with a Silver, Best Use of Experiential/Live Marketing with Gold and Best Use of Direct Marketing with a Silver.