Corona Introduces “This is Living” Global Campaign

Corona Celebrates the Magical Hour of Sunset with Corona Sunsets Hour

BANGSAR, 30 August 2016 —CORONA introduces ‘This Is Living’ global campaign tapping into the universal desire for freedom, the brand wants to inspire people to go outside and live more moments that matter. Imagine the sunset stands at a time everyday where we feel the energy of the world shifting from day to night, no matter where you are. This idea was brought to life at the recent Corona Sunsets Hour, an activation part of “This is Living” global campaign, which is Corona’s everyday take on the happy hour. Held at Mantra Bar & Lounge, urbanites embraced this sunset feeling as they transitioned to a reenergized state, ready for new experiences.

Enjoying the sunset on a rooftop can be a great escape from the busy city’s hustle and bustle. So, Corona took it up a notch with Sunsets rooftop celebration where guests joined the immersive concept consisting of a unique blend of specially commissioned soundtracks, bespoke interiors. To embody the spirit of ‘Sunsets’ Hour, guests were encouraged to #sharethesunset by wearing Corona Sunsets Tattoos and got their faces painted, to stand a chance to win a personalised Corona Sunsets Moment worth RM2000! Adding icing to the cake, the versatility of the brew’s flavours were showcased by concocting two enticing cocktails Corona Sour and Corojito mixed with a medley of spirits and liqueurs, all with Corona as their base.

Elevating the hospitality experience that aims to transport people to the beach mind-set, Corona has moved beyond the typical pop-up bar with an experiential bar here to stay. Corona has partnered with Mantra Bar & Lounge to create a Corona Spiritual Homes that embodies the spirit of the beach. Known as the first Spiritual Homes of Corona in Malaysia, Mantra will bring urbanites physically and emotionally to the beach. Upon arrival to this spiritual home, urbanites will find themselves in awe. Feet in the sand, a Corona in hand and space to breathe.

Supporting the campaign, Juliet Yap, Marketing Director of Carlsberg Malaysia, says: “At CORONA we want to capture the desire to disconnect in order to reconnect and re-energize, a sentiment that resonates with our consumers on a global scale. ‘This Is Living’ will celebrate the authentic, simple, and beautiful moments in life spent outside. In this light, we believe Mantra Spiritual Homes to be a natural fit for the brand. To celebrate more beautiful moments outside, sunsets will now become extra special with a specially prepared Corona sundowner of the two Corona cocktails showcased today made available at Mantra now!”

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