Luen Heng F&B Sdn Bhd (LHFB) further strengthened its wine portfolio with its appointment as sole distributor of Durbanville Hills (DVH), premium wines by Distell Group Limited (DGL), South Africa. A trade and media launch was held on 2 November at the Visitors Lounge of Carlsberg Malaysia.
At the exclusive media lauch, DVH's Managing Director, Mr. Albert Gerber shared with guests and media DVH's route to success and outstanding achievements that have brought the brand to an international level whilst Mr. Wilhelm Coetzee, the Winemaker of DVH also shared on the DVH individual character, complexities and weight that carry the regional stamp of Durbanville terroir.
DGL is South Africa's leading producer and marketer of fine wines, spirits, ciders and ready-to-drink (RTDs). With the synergized efforts in sales and marketing by Carlsberg Malaysia, LHFB and Distell, the food and beverage industry is set to be redefined by these super premium wine brands in the local market. To share the DVH's fine wines and soak up its hospitality, Wilhelm and the experienced team from Silver Spoon Trattoria led by Chef Ken Wong, Chef Simon Goh and Chef Joe Lee brought together an extraordinary, lively food pairing session for all guests at the media launch.