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Enjoy the brews in a can

Innovating the drinking experience of a lager, blanc and cider

Selangor, July 25, 2016 – Prefer a brew that is easier to pack, lighter to carry and faster to get chilled? You can now enjoy your favourite brews, Carlsberg Smooth Draught, Somersby Apple Cider and Kronenbourg 1664 Blanc in 320ml can at all major supermarkets, hypermarkets and convenience stores.

Carlsberg Malaysia is proud to innovate the drinking experience of its premium lager, wheat beer and cider variants by launching can packaging to complement the three brands that are currently bottled in big and/or small bottles. The brews are available in single can, 6-can and 24-can pack catering to different drinking occasions.

“Cans are all the rage now. We constantly make our brands more accessible, affordable while innovating the best possible serve to consumers. Cans are easier to handle, eco-friendly and the most convenient for consumption be in at home or while having a gathering outdoor!” Juliet Yap, Marketing Director of Carlsberg Malaysia commented.

Carlsberg Smooth Draught

Brewed longer for its signature smoothness with an easy finish, Carlsberg Smooth Draught is now available in 320 ml can, at 4.8% alcohol strength (ABV), in addition to the 580ml big bottle packaging. Building on the success of the newly launched brew in March 2016, the brand has now extended its availability in pack type by offering consumers the chance to enjoy the smooth sensation of a freshly tapped beer anytime, anywhere in both can and bottle packaging. The beautiful golden-hued beer sports a white and silver can with smooth contour lines in the background reinforcing the brew’s uniquely smooth taste. It is truly a beauty!

Kronenbourg 1664 Blanc

True to its ‘Taste the French Way of Life’ advertising campaign, Kronenbourg 1664 Blanc invites urbanites to sit back, relax and take time to savour what matters in life. Complementing its unique blue bottle packaging, the French premium wheat beer at 5% ABV, 320ml can is presented in a light blue hue colour reflecting its cloudy liquid with unique smooth-taste bursting with hints of citrus and coriander spice that embodies the elegance of France. The modern and elegant can design makes it perfectly adapted to all moments of conviviality.

Somersby Apple Cider

Consumers now have more reasons to celebrate #ThatWeekendFeeling with Somersby Apple Cider! The leading cider in Malaysia is now made available in 320ml can at 4.5% ABV. Captivating the hearts of Malaysian cider consumers with its sweet, bubbly and naturally refreshing taste, its can design illustrates the iconic Somersby apple tree against a lime green background that accentuates the brand’s natural ingredients. With its quirky and funky personality, Somersby Apple Cider cans will be the perfect crowd-pleaser with its refreshing, crisp natural taste that is also an ideal partner to uplift the weekend spirits!

Can’t wait to crack open the first can of Carlsberg Smooth Draught, Somersby Apple Cider and Kronenbourg 1664 Blanc? The beautiful sleek cans are easy to spot in the sea cans! For more info, please visit our brands Facebook pages!

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia