Petaling Jaya, 3 August 2016 — Craving for the weekend? You don’t have to wait! Somersby, the country’s fastest growing cider is rejuvenating consumers’ spirits through #ThatWeekendFeeling campaign - a series of activations that capture #ThatWeekendFeeling anytime, any day with its sweet, bubbly and naturally refreshing cider.
#ThatWeekendFeeling campaign, launched in 2015, has been well received, leading to the cider brand enjoying strong double-digit growth over the same period last year. The brand entered its second phase of the campaign by unveiling its revolutionary drinking ritual at the launch in Tavern 13 in Petaling Jaya which was attended by 200 people comprising of media and consumers. Staying true to its fun and quirky personality, guests were introduced to Somerita - a fun drinking ritual of a Somersby bottle literally served upside down over crushed ice. Unexpected, extremely fresh and well-balanced, this entirely uplifting ritual can now be enjoyed in selected modern bars and restaurants across Malaysia!
On a mission to master that weekend feeling, the beloved cider also kicked off its second phase of the campaign by encouraging fans to share their weekend feeling through a variety of fun filters on its microsite and stand a chance to win amazing prizes! Starting today through September, fans can visit www.somersby.com.my/thatweekendfeeling to share #ThatWeekendFeeling. The interactive tool allows fans to take fun photos, edit with fun filters and receive a GIF featuring their photos to share and spread #ThatWeekendFeeling to family and friends on social media.
The top three posts with the highest likes will win a party worth RM1,500 each in the month of August. The fun does not stop there! For top 30 posts with the highest likes, Somersby will also be extending an exclusive invitation to them and four of their buddies to attend a one-of-a-kind fun-filled barbeque and food truck get-together session in the month of September.
“Natural, sweet and refreshing – Somersby gives you that familiar bubbly feeling you enjoy so much especially during the weekends. We are deliberately using light hearted ways to engage with our consumers because this is exactly what the brand stands for – fun and quirky. The concept is so simple, yet uplifting. So grab a few friends and chill with Somersby Cider anytime of the week – the shortcut to give you #ThatWeekendFeeling,” said Juliet Yap, Marketing Director of Carlsberg Malaysia.
During the launch, guests were also treated to Somersby Blackberry cider, a variant introduced end last year as limited edition, and is now back by popular demand. Available in 330ml bottles, Somersby Blackberry will be made available permanently across major supermarket chains. Fruity with a breadth of freshness and a mild taste of blackberry, Somersby Blackberry with its 4.5% alcohol content lives up to the brand’s reputation of spreading joy and sunny togetherness whenever it is served.
Tantalising consumers taste buds further, Somersby Apple Cider is now made available in 320ml can at 4.5% ABV, available across major supermarket chains.
For more information on Somersby Cider, please visit www.facebook.com/SomersbyMY or join in the fun and express your weekend feeling via the microsite at www.somersby.com.my/thatweekendfeeling.