In celebration of the Harvest Festival in Sabah and Gawai Festival in Sarawak, the Company has launched a promotion that rewards consumers with exclusive premiums and products at discounted prices. The promotions and redemption period are currently running from the 15 April to 15 June 2014.
Below are the festive promotions:
With every 24 quarts purchase of Carlsberg, consumers are entitled to redeem one unit of limited edition Carlsberg watch at any of the participating TONT outlets. With every 15 quarts purchase of Carlsberg, consumers are entitled to redeem one limited edition Barclays Premier League jersey at any of the participating TONT outlets.
With every purchase of 2 towers or 4 buckets of Carlsberg, consumers are entitled to redeem one unit of exclusive Carlsberg bath towel at any of the participating MONT outlets.
To hype up the Harvest Festival in Sabah from the 22 to 31 May, Carlsberg collaborated with the Kadazandusun Cultural Association (KDCA) to set up sales booths and sponsorships for Sugandoi, a singing competition, and Unduk Ngadau, the beauty pageant dedicated for Sabahans. The collaboration also saw more consumer promotions via wheel of fortune prizes.
The promotion has received tremendous response. The vibrant booth deco coupled with E dart and Karaoke also injected more fun to the atmosphere. No doubt, the event exceeded customers’ expectations and enhanced the “Carlsberg’s way” of customers’ experience.
Kudos East Malaysia team for setting the benchmark! That calls for a Carlsberg!