Honest to the Goodness Stout
Danish Royal Stout is the only stout at 8% alcohol in the Malaysian market. A marketing campaign was launched and supported by a series of communication plans which highlights that Royal Stout is the only full-bodied stout with 8% alcohol in the market. In conjuction with the campaign in June and July, a special promotion was carried out which recorded big success with a significant increase in sales.
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