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Honest to the Goodness Stout

Danish Royal Stout is the only stout at 8% alcohol in the Malaysian market. A marketing campaign was launched and supported by a series of communication plans which highlights that Royal Stout is the only full-bodied stout with 8% alcohol in the market. In conjuction with the campaign in June and July, a special promotion was carried out which recorded big success with a significant increase in sales.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia