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Induldge In Pink Moments With Somersby Sparkling Rosé

Somersby dedicates its rosé cider to the ladies, as it becomes a permanent variant to the country’s leading cider.

Kuala Lumpur, 22 May 2018 – Ladies, it’s time to raise your glasses in celebration of pink! Somersby Sparkling Rosé is here to stay and it has its most devoted cider lovers to thank; the ladies. The variant is setting out to be the first cider in Malaysia that is dedicated to women, turning their ordinary moments elegantly pink and inviting them to enjoy the perfect drink for their pink moments in June and July.

Through its #SomersbyPinkMoments campaign, Somersby Sparkling Rosé is inspiring ladies to pamper themselves and enjoy their ‘me times’ with a complimentary glass of Somersby Sparkling Rosé, turning their ordinary occasions into pink moments. Whether it’s enjoying a night out with the ladies, sweating it out to a favourite workout, getting a manicure or just treating oneself to a professional blowout at the salon, Somersby Sparkling Rosé aims to turn all these moments pink with a glass of sparkling rosé in hand.

To launch the campaign, Somersby Sparkling Rosé hosted the pinkest party of the year, celebrating with over 400 guests at Liberte @ Menara Lien Hoe in Petaling Jaya. Managing Director of Carlsberg Malaysia Lars Lehmann, together with the ladies from Carlsberg’s senior leadership team, Corporate Communications & CSR Director Pearl Lai, HR Director Felicia Teh and Senior Brand Manager of Somersby Stella Yew, unveiled four (4) pop-up pink stations as part of the launch gambit; Pink Lounge, Pink Salon, Pink Fitness Studio and Pink Boutique, allowing guests to envision their very own pink moments during the two-month campaign.  

“Somersby Sparkling Rosé has been a favourite among the ladies since its launch last year. It was only apt to dedicate this variant to them and their universe, making it the first cider in the country specially dedicated to women. The Pink Moments campaign aims to inspire women to spend more ‘me time’ by immersing themselves in the experience with a glass of Somersby Sparkling Rosé, simultaneously turning their moments pink with the perfect drink”, expressed Lars Lehmann.

Guests were seen getting pink hair highlights, throwing a few friendly punches with pink gloves on, savouring pink nitrogen ice-cream, and striking their perfect pink pose at the respective pink stations. The experience depicted the campaign’s tagline – Perfect Drink for Pink Moments as guests immersed in these pink moments while savouring the Somersby Sparkling Rosé.

It also perfectly represented what ladies could enjoy via the #SomersbyPinkMoments campaign during their ‘me time’ and pampering sessions at participating outlets comprising fitness studios, bars and restaurants, hair salons, nail parlours and boutiques throughout June till July.

Every Wednesday in June, ladies can enjoy a complimentary Somersby Sparkling Rosé during ladies night at 100 participating bars and outlets. Exciting prizes also await ladies who snap and share their best pink moments on social media.

Somersby Sparkling Rosé also partnered with beauty and wellness outlets across the Klang Valley; Salons such as Number 76, 176 Avenue and Centro Hair Salon; Boutiques such as MGP Label, ARIA the Label, Duchess & Co, AMBERSZE, Define Haute and GlamEdge; Fitness studios such as Fire Station Fit, Fly Project and Fort Gyms; Nail salons such as Posh Nail Spa, all to ensure the ladies are able to enjoy their pink moments over a free glass of Sparkling Rosé.

Ladies will also be able to enjoy pink moments at their very own convenience with a special promotion of the 4-bottle pack going for RM29.90 only at major hypermarkets and supermarkets throughout the month of June! 

Somersby Sparkling Rosé is now available in East Malaysia and Peninsular Malaysia. For more details on #SomersbyPinkMoments, follow Somersby Malaysia on Facebook at www.facebook.com/SomersbyMY.      

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Senior Executive

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

Managing Director of Carlsberg Malaysia Lars Lehmann unveils Somersby Sparkling Rosé as the Perfect Drink for Pink Moments, and making it the first cider in Malaysia dedicated to women.

Carlsberg Malaysia's senior leadership team officiating Somersby Sparkling Rosé Pink Moments campaign. The two-month campaign is aimed at pampering ladies during their "me time" moments with a free Rosé at participating outlets.

Guests enjoying their pampering session with a free glass of Somersby Sparkling Rosé at the Pink Salon, a glimpse of what consumers can expect during the Pink Moments campaign at partnering hair and nail salons.

Guests throwing a few friendly punches and indulged themselves in a glass of Somersby Sparkling Rosé at the Pink Gym, a teaser to what they can expect at participating fitness studios.

Attendees posed for a photo in the Pink Boutique and learned that they will be rewarded of a free bottle of the pink cider when they shop at partnering boutiques across the Klang Valley.

Guests cheers with a glass of Somersby Sparkling Rosé at the Pink Lounge depicting how ladies can drink for free every Wednesday during Ladies Nights.

The Pink Moments campaign aims to inspire women to spend more ‘me time’ by immersing themselves in the experience with a glass of Somersby Sparkling Rosé.

Somersby Sparkling Rosé invites the ladies to experience their very own pink moments in the months of June & July.

Somersby Sparkling Rosé, the Perfect Drink for Pink Moments, is now a permanent variant to Malaysia’s leading cider.