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Introducing Somersby Sparkling Rosé to Asia’s First Market – Malaysia

The casually elegant offering adds a twist of elegance to the refreshing, fun taste & quality of Somersby lands just in time to add the sparkle to your Christmas and New Year celebrations!

Kuala Lumpur, 30th November 2017 – Cider lovers in Malaysia, the festive season is here and we’ve got the perfect drink for your Christmas and New Year celebrations! Somersby leads innovation in the cider category by introducing the all-new Somersby Sparkling Rosé, a casually elegant variant that is designed to appeal to more sophisticated taste buds yet keeps to the familiar refreshment you can expect from Somersby.

Where you would normally expect Somersby to be a sweet apple cider, this latest introduction is not just another flavour from Somersby. Somersby Sparkling Rosé is a semi-sweet apple rosé cider that balances the flavour of juicy red berries with a refreshing floral aroma on the nose. The end product is a perfectly balanced liquid unlike any other, not too sweet, not too dry and showcases a unique taste profile that carries the same grown up flavour and structure as sparkling wine, but is lighter and more refreshing.

To mark the introduction of Somersby Sparkling Rosé in Malaysia, a grand unveil was held at Roofino @ Trillion, Jalan Tun Razak which saw a venue decked reflecting a stunning orchard inspired concept, radiating a spring-like atmosphere. Three hundred guests consisting of media, trade partners and Carlsberg employees were seen in attendance and dressed to the nine in their best pink outfits, apt to the theme of the night.

Lars Lehmann, Managing Director of Carlsberg Malaysia unveiled a stunning bottle 3D video projection mapping which revealed the all-new Somersby Sparkling Rosé. Simultaneous to the reveal, luscious bottled pink liquid complete with sparklers made their way to eager guests waiting to have a taste of the new casually elegant cider.

 “Somersby has upheld the best-selling cider reputation in Malaysia by always bringing consumers new excitement and experiences through its various offerings. Today, we are thrilled to introduce Somersby Sparkling Rosé to Malaysian consumers, a liquid that is perfect for the festive celebrations and works great as an after-work drink with friends or an accompaniment to light meals. The ever-evolving preference and demand in the industry has allowed us to innovate and now offer a great alternative to wine, sparkling wine, champagne and cocktails through this latest offering,” Lehmann said.

To experience the best taste and aroma, guests were served chilled Somersby Sparkling Rosé in an elegant stemmed glass throughout the night. The event concluded to tunes of pop jazz while guests mingled and sipped the night away.

In conjunction with the launch, various content and contests aiming to excite and entice fans of Somersby Sparkling Rosé will be initiated on social channels and digital platforms. Somersby will also be running sampling activities at leading restaurants, concept bars, hypermarkets and supermarkets where fans will be able to try the all-new Somersby Sparkling Rosé, conducted from December 2017 to February 2018.

Somersby Sparkling Rosé will be available across Peninsular Malaysia for a limited period of 6 months in individual bottles (330ml), 4-bottle pack and 2-bottle pack at leading hypermarkets and supermarkets, as well as 100 premium restaurants and concept bars. 2-bottle pack will only be available in 7-Eleven convenient stores. Somersby Sparkling Rosé will retail at a similar price point to Somersby Apple and Somersby Blackberry for this 6 month period.

Visit Carlsberg Malaysia’s Facebook page to learn more about the newest member of the Somersby family on www.facebook.com/SomersbyMy or www.carlsbergmalaysia.com.my.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Senior Executive

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia