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Johoreans Celebrate “Prosperity Begins With A POP!” with Carlsberg in Vibrant Red, Blue, Pink and Green Ahead Of CNY!

FREE groceries, attractive prizes and cash ang paus up for grabs with Carlsberg’s “Prosperity Begins With A POP!” CNY campaign!

Johor Bahru, 24 January 2019 – Carlsberg wishes Johoreans an abundance of Prosperity (Fú), Happiness (Xĭ), Wealth (Fā) and Good Luck (Wàng) with its vibrant red, blue, pink and green colours found across its limited-edition festive packaging in Carlsberg and Carlsberg Smooth Draught big bottles and small cans.

At a launch ceremony in AEON Mall Tebrau City, media and trade guests joined Carlsberg to usher in the New Year unveiling its promotional campaign “Prosperity Begins With A POP!” currently held nationwide which commenced on 24th December 2018 and runs till 17th February 2019.

“Proud to be in the forefront of innovation, we celebrate this CNY with not just one colour – red but three, adding vibrant blue, pink and green - to Carlsberg and Carlsberg Smooth Draught bottles and cans, giving a modern twist to the four Chinese greeting messages of Prosperity, Happiness, Wealth and Good Luck!” said Managing Director Lars Lehmann, as he ‘popped’ a Carlsberg Smooth Draught to unveil the campaign in Johor.

Carlsberg’s “Prosperity Begins With A POP!” CNY campaign includes ongoing activities and promotions carried out across pubs, restaurants, food courts, coffee shops, convenience stores as well as super-and-hypermarkets.

Back by popular demand for the third consecutive year, Carlsberg excited shoppers in Johor once more with its “Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays!” activation at participating supermarkets and hypermarkets which commenced since December. Spend RM200 on Carlsberg products to participate and stand a chance to win FREE groceries worth RM800 all paid for by Carlsberg! Catch your last chance of winning the grand prize of having up to RM800 worth of groceries paid by Carlsberg and head to Cold Storage Plaza Pelangi on 26 Jan between 6pm to 9pm!

Also up for grabs are grand prizes consisting of electronic mahjong table sets that auto shuffles and sorts the game tiles that comes in two sets for convenience and hassle-free enjoyment, limited edition mahjong sets, RM100 cash ang paus and playing cards. Just check the icon under the bottle caps when enjoying Carlsberg and Carlsberg Smooth Draught big bottles at participating coffee shops and food courts to win.

Enjoy Carlsberg or Carlsberg Smooth Draught at bistros, restaurants and pubs to get a deck of playing cards that could win you a RM100 beer voucher!

Guests captured their best shots to personalise e-greeting cards to send to their friends and family this CNY and enjoyed Chinese delicacies paired with Carlsberg and Carlsberg Smooth Draught. Some walked home RM100 richer in cash as they caught their lucky picks while being showered by vibrant red, blue, pink and green balloons which liven up the atmosphere.

Carlsberg also collaborated with renowned Feng Shui consultant Dato’ Joey Yap as he unveiled his predictions for the 12 Chinese Zodiac signs in relation to the elements of Prosperity, Happiness, Wealth and Good Luck. Check your forecast for 2019 on CarlsbergMY’s Facebook page for the forecast videos!

Start enjoying Carlsberg and Carlsberg Smooth Draught NOW and take advantage of these abundant and fantastic offers to celebrate a vibrant and happy Lunar New Year!
For more info and T&C, check out www.facebook.com/CarlsbergMY or visit www.probablythebest.com.my.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Assistant Manager

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

Managing Director of Carlsberg Malaysia Lars Lehmann (front row in red samfu) officiated Carlsberg’s CNY campaign “Prosperity Begins With A POP!” in Johor at AEON Tebrau City which runs till 17 February 2019 nationwide.

Carlsberg ushered the New Year with Johoreans celebrating its CNY campaign “Prosperity Begins With A POP!” in vibrant red, blue, pink and green colours wishing beer lovers with auspicious messages Prosperity, Happiness, Wealth and Good Luck on Carlsberg and Carlsberg Smooth Draught bottles and cans.

Back by popular demand, Carlsberg brings to shoppers in Johor a chance to win RM800 worth of groceries fully paid by the brewer. For the third consecutive year, the “Probably The Best CNY Shopping Experience” rewards beer lovers who purchase RM200 worth of Carlsberg Malaysia products with fun and awesome prizes!

Probably The Best CNY Shopping Experience which took place on 24 Jan at AEON Tebrau City saw happy shoppers having won great prizes from Carlsberg! Head to Cold Storage Plaza Pelangi this Saturday (Jan 26) and get lucky when you pop by between 6pm to 9pm to shop for groceries!

The brewer boasts its vibrant CNY festive packaging on Carlsberg and Carlsberg Smooth Draught with a twist of red, blue, pink and green colours on its limited edition festive packaging with auspicious wishes Prosperity, Happiness, Wealth and Good Luck to beer lovers.

Carlsberg Malaysia celebrated the record-breaking of half a billion school building funds the Top Ten Charity Campaign (Top Ten) – its longest running fund raising charity campaign - accumulated over the last 30 years for approximately 650 schools.