Johor Bahru, 24 January 2019 – Carlsberg wishes Johoreans an abundance of Prosperity (Fú), Happiness (Xĭ), Wealth (Fā) and Good Luck (Wàng) with its vibrant red, blue, pink and green colours found across its limited-edition festive packaging in Carlsberg and Carlsberg Smooth Draught big bottles and small cans.
At a launch ceremony in AEON Mall Tebrau City, media and trade guests joined Carlsberg to usher in the New Year unveiling its promotional campaign “Prosperity Begins With A POP!” currently held nationwide which commenced on 24th December 2018 and runs till 17th February 2019.
“Proud to be in the forefront of innovation, we celebrate this CNY with not just one colour – red but three, adding vibrant blue, pink and green - to Carlsberg and Carlsberg Smooth Draught bottles and cans, giving a modern twist to the four Chinese greeting messages of Prosperity, Happiness, Wealth and Good Luck!” said Managing Director Lars Lehmann, as he ‘popped’ a Carlsberg Smooth Draught to unveil the campaign in Johor.
Carlsberg’s “Prosperity Begins With A POP!” CNY campaign includes ongoing activities and promotions carried out across pubs, restaurants, food courts, coffee shops, convenience stores as well as super-and-hypermarkets.
Back by popular demand for the third consecutive year, Carlsberg excited shoppers in Johor once more with its “Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays!” activation at participating supermarkets and hypermarkets which commenced since December. Spend RM200 on Carlsberg products to participate and stand a chance to win FREE groceries worth RM800 all paid for by Carlsberg! Catch your last chance of winning the grand prize of having up to RM800 worth of groceries paid by Carlsberg and head to Cold Storage Plaza Pelangi on 26 Jan between 6pm to 9pm!
Also up for grabs are grand prizes consisting of electronic mahjong table sets that auto shuffles and sorts the game tiles that comes in two sets for convenience and hassle-free enjoyment, limited edition mahjong sets, RM100 cash ang paus and playing cards. Just check the icon under the bottle caps when enjoying Carlsberg and Carlsberg Smooth Draught big bottles at participating coffee shops and food courts to win.
Enjoy Carlsberg or Carlsberg Smooth Draught at bistros, restaurants and pubs to get a deck of playing cards that could win you a RM100 beer voucher!
Guests captured their best shots to personalise e-greeting cards to send to their friends and family this CNY and enjoyed Chinese delicacies paired with Carlsberg and Carlsberg Smooth Draught. Some walked home RM100 richer in cash as they caught their lucky picks while being showered by vibrant red, blue, pink and green balloons which liven up the atmosphere.
Carlsberg also collaborated with renowned Feng Shui consultant Dato’ Joey Yap as he unveiled his predictions for the 12 Chinese Zodiac signs in relation to the elements of Prosperity, Happiness, Wealth and Good Luck. Check your forecast for 2019 on CarlsbergMY’s Facebook page for the forecast videos!
Start enjoying Carlsberg and Carlsberg Smooth Draught NOW and take advantage of these abundant and fantastic offers to celebrate a vibrant and happy Lunar New Year!
For more info and T&C, check out www.facebook.com/CarlsbergMY or visit www.probablythebest.com.my.