Party-goers and fashionistas took on to the French lifestyle at the launch of Kronenbourg 1664, a super-premium French beer introduced by Carlsberg Malaysia. More than 300 guests were invited to the launch and to savor the Kronenbourg 1664 on 1 December at The Hill, Damansara Heights.

MD Soren Ravn commented that Kronenbourg 1664 is very much in line with our increased focus on our portfolio, especially the premium segment where we see tremendous potential for growth.

Kronenbourg 1664 is the best-selling premium beer in France and Malaysia and joined more than 70 countries around the world including Hong Kong and Singapore to offer this refined brew. Carlsberg Malaysia hopes the introduction of Kronenbourg 1664 will satisfy the thirst of its consumers for great and unique premium beers in Malaysia.

Also present were Laurent Helbert, International Brand Director for Kronenbourg 1664, Christophe Morchoine, the Economic Counsellor of the French Embassy and many of Kuala Lumpur's connoisseurs of the French way of life.

Kronenbourg 1664 is now available at the selected partner outlets in the Klang Valley.