Shah Alam, 2nd February 2018 – Carlsberg Malaysia is ushering in the Lunar New Year with the theme “Probably The Most Victorious Year”, inspired by the Chinese saying Qí Kāi Dé Shèng (齊開得勝), which means “flagging off victory of an undertaking” or “together, we achieve success”.
The brewer has to date rewarded over 1,236 Carlsberg lovers nationwide who will be celebrating this Chinese New Year (CNY) with a truly victorious start, having won amazing Carlsberg Malaysia products and merchandises!
Back by popular demand for the second consecutive year, Carlsberg’s “Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays” saw 158 shoppers walking home with their shopping carts fully paid by Carlsberg!
Shoppers who purchase RM200 worth of Carlsberg Malaysia’s products will qualify to participate in “Probably The Most Victorious Game” and stand a chance to have their CNY groceries, worth up to RM800 max, all paid for courtesy of Carlsberg, or win other fabulous prizes.
“I was accompanying my mom to do some grocery shopping. We noticed the Carlsberg promotion, and decided to purchase Somersby Apple Cider to be eligible to participate. Coincidentally, we were lucky enough to walk away with our purchases fully paid by Carlsberg!!” said Yap Lai Kwan, 36, who walked home with RM797.85 worth of groceries while shopping at Tesco Extra Cheras.
Pung Khai Wun, 29, was one of the lucky shoppers at AEON Permas Jaya Johor who walked home with RM800 worth of groceries fully paid by Carlsberg from his RM930.55 spending.
“I was stocking up on Carlsberg products for Chinese New Year. I never imagined that my shopping would turnout so lucky. All thanks to Carlsberg!,” said Pung.
This weekend might be your lucky chance to celebrate this Chinese New Year with your groceries fully paid by Carlsberg Malaysia! Probably The Best CNY Shopping Experience is happening this weekend on Feb 3 and 4 from 12pm to 3pm at AEON BiG Kepong, AEON BiG Subang Jaya, AEON BiG Sutera Mall Johor, AEON Cheras Selatan and AEON Station 18 Ipoh.
That’s not all! Carlsberg Malaysia’s “Everyone Is A Winner” consumer campaign has seen over 400 lucky consumers across Malaysia who uncovered the lucky codes underneath the CNY festive red bottle caps when enjoying Carlsberg and Carlsberg Smooth Draught big bottles.
Doris Chwa, 48, walked home RM88 richer when she spotted the image ‘88’ when enjoying a bucket at a food court in Johor with her friends.
“I ordered a bucket of Carlsberg to enjoy with my friends. Who’d knew that one could walk home with extra cash when drinking Carlsberg! What a great start to the coming Chinese New Year indeed!”, she said.
Those who uncover Carlsberg Smooth Draught or Somersby Apple Cider logos printed underneath the red bottle caps will win one carton (24-can) of the respective beer or cider. The “Everyone Is A Winner” promotion is currently running across participating restaurants, coffee shops and food courts until Feb 28, 2018.
The brewer notches this Chinese New Year by rewarding consumers with its “1 Year Free Beer” promotion. 57-year-old Ong Chong Hwoo from Johor was one of the lucky winners who received his one-year supply of 24-can pack of Carlsberg. Every purchase of a 24-can Carlsberg or Carlsberg Smooth Draught CNY festive promo pack from participating super- and hypermarkets will stand you a chance! Win a 24-can pack of Carlsberg or Carlsberg Smooth Draught when you spot the promo code ‘CS’ underneath any of the red coloured pull-rings; or win a 4-can pack of Somersby Apple Cider if you spot the promo code ‘SA’.
Find out more about Carlsberg’s promotions, events and activities during this festive season at www.facebook.com/CarlsbergMY or probablythebest.com.my.