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Make A Date With Rihanna In Macau

BUDWEISER ‘MADE FOR MUSIC’ TO FLY THREE LUCKY CONSUMERS WITH PARTNERS TO WATCH DIAMONDS WORLD TOUR CONCERT LIVE

KUALA LUMPUR, 23 JULY 2013 – World renowned superstar Rihanna is making her way to Asia for her most awaited Diamonds World Tour concert kick starting in Macau on 13 September. Jumping on to this glittery act, the Budweiser ‘Made For Music’ programme will see a total of six lucky Malaysian fans flying to watch her live in Macau!

Budweiser recently announced the global launch of “Made For Music” programme across its 85 countries worldwide and is hoped to continue to draw on the brand’s long-standing support for great music and artistes around the world.

“We believe music is truly a universal language. Great artistes, music makers and creators who leave an indelible mark on pop culture and the spirit that drives them to greatness, will also mark their inspiration to millions of fans around the world. Budweiser has a deep and long standing relationship with music since the 1970’s with Budweiser Superfest featuring some of the brightest stars, including Michael Jackson, Stevie Wonder and Aretha Franklin. We are proud that Budweiser is now associated with Rihanna, one of the few truly global artistes today having an incredible following and career as well as individual achievement in the music industry,” shared Kenneth Soh, General Manager of Luen Heng F&B, the sole importer and distributor of Budweiser in Malaysia.

The Diamonds World Tour is the fifth concert by the Barbadian artists which was launched to support her seventh studio album Unapologetic. Budweiser is already on the road with Rihanna, supporting her concerts, named after her single that topped the charts in over 43 countries. The tour kick started in the New York in March and is currently touring Europe before landing in Asia.

“We are confident that through this sponsorship of her global “Diamonds World Tour”, Budweiser will continue to expand its reach to millions consumers as well as connecting with a new consumer base,” continues Kenneth.

To stand the chance to watch Rihanna live in Macau, follow these five simple steps:

Step 1: Purchase a minimum of 4 Budweiser bottle in one single receipt from any restaurant & bar outlet OR 6 Budweiser bottles/cans from any supermarket & hypermarket within Malaysia.

Step 2: Click “LIKE” on Budweiser Malaysia’s Facebook page.

Step 3: Capture a picture of yourself with a Budweiser bottle / can, and show us how much you love Rihanna!

Step 4: Submit your picture together with your particulars and a scanned copy or photo snapshot of proof of purchase to lha@luenheng.com before 1 st September 2013.

Step 5: Invite your friends to “LIKE” your photo on Budweiser Malaysia Facebook page!

For more information, visit FB/BudweiserMalaysia. Terms and conditions apply.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia