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Probably The Best Awards for Carlsberg Malaysia

Brewer thanks consumers’ confidence and trust in Probably The Best Beer, Cider and Stout

Shah Alam, 3 November 2017 – In conjunction with Carlsberg’s 170th global celebration, Carlsberg bagged two prestigious awards at the Putra Brand Awards 2017 and an award at the Marketing Excellence Awards 2017 by advertising+marketing Magazine. These awards achieved by Carlsberg, Somersby and Connor’s were made possible with the trust and confidence of consumers.

Probably The Best Beer in the World, Carlsberg, has been named the best alcoholic beverage in the country at the Putra Brand Awards 2017. Carlsberg achieved Gold for the eighth consecutive time at the Awards, and is the only beer brand that was first listed in the Putra Icon Brand Hall of Fame since 2013. Our product innovation, Carlsberg Smooth Draught – Probably The Smoothest Beer In The World, boosted consumers’ preference with a liquid that exemplifies the brand’s promise of delivering Probably The Best experience, solidifying its positioning in the industry.

Somersby, the best-selling cider in Malaysia has been actively keeping cider lovers engaged with its innovative and digitally led campaigns including the recent #MagicMoments campaign. Best served over ice and available in Apple and Blackberry variants, Somersby Cider, with a crisp and refreshing taste, won a Silver, which is the brand’s second win at the Putra Brand Awards.

Connor’s, a premium draught stout under the belt of Carlsberg Malaysia, received Gold for Best Experiential Marketing at the Marketing Excellence Awards 2017 for its well-received ‘Connor’s Challenge’ campaign. Promising stout drinkers greater satisfaction with a liquid brewed locally for greater freshness, 80% of stout drinkers who took up the challenge, were satisfied with the taste, texture and aroma of Connor’s Stout Porter despite the money back guarantee option.

Managing Director of Carlsberg Malaysia Lars Lehmann said: “These recognitions for Carlsberg, Somersby and Connor’s are indeed timely and memorable for us as we celebrate Carlsberg’s 170th global anniversary. Our purpose is to brew for a better today and tomorrow. We are not just a beer company, but a brewer that places great importance on quality in pursuit of perfection.”

“Somersby cider and our draught stout Connor’s have grown from strength to strength, successfully recording a double-digit growth year-to-date, as compared to the same period last year. Besides from having a winning liquid, Somersby and Connor’s will continue to leverage social media as its core marketing channel to constantly reach out and connect with our target audience in an environment that’s fun, innovative and engaging” Lehmann added.

In conjunction with Carlsberg’s 170th celebration, Carlsberg Malaysia celebrated the occasion by giving away premium Carlsberg yard glasses through a table draw to 170 lucky attendees. To make it an even more momentous occasion, every attendee received a surprise gift of 2-bottle pack Carlsberg Smooth Draught Pints and 2-bottle pack of Somersby Apple Cider and Somersby Blackberry Cider.

Stay tuned for upcoming #ProbablyTheBest Carlsberg campaigns at www.probablythebest.com.my or www.facebook.com/CarlsbergMY. Enjoy the refreshing Somersby Cider and want to share these magical moments with your friends? Check out Somersby’s Facebook page at www.facebook.com/SomersbyMY. Keep up with Connor’s line-up of exciting campaigns via its Facebook page at www.facebook.com/ConnorsMY.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Senior Executive

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

Managing Director Lars Lehmann of Carlsberg Malaysia with the Gold and Silver awards clinched by Carlsberg and Somersby respectively at the Putra Brand Awards 2017. This is Carlsberg’s 8th consecutive Gold, and Somersby’s second win at the Awards.

In conjunction with Carlsberg’s 170th global celebration, Carlsberg bagged two prestigious awards at the Putra Brand Awards 2017 and an award at the Marketing Excellence Awards 2017 by advertising+marketing Magazine.

Probably The Best Beer In The World – Carlsberg, achieved Gold for the eighth consecutive time at the Awards, and is the only beer brand that was first listed in the Putra Icon Brand Hall of Fame since 2013.

Somersby, the best-selling cider in Malaysia, won a Silver, which is the brand’s second win at the Putra Brand Awards.

Managing Director of Carlsberg Malaysia Lars Lehmann attributes Probably The Best Awards achieved by Carlsberg, Somersby and Connor’s to consumers’ confidence and trust.

Somersby upped its ante winning Silver at the Putra Brand Awards 2017 under the Beverage – Alcoholic category. Somersby first won a Bronze at the Awards last year.