Complementing Carlsberg’s new thematic campaign of “If Carlsberg Did…” and bringing to life the essence of Carlsberg’s brand promise where it always strives to enhance consumers’ experience in everything it does, the brand continues to bring excitement to consumers with “Probably The Best Challenge In The World” consumer promotion across participating bars and clubs.
From mid-June onwards, consumers who purchase two Carlsberg Towers, one exclusive Half Yard Glass and one coupon at a special price, stand a chance to tap the perfect pint and win the grand prize of one barrel of Carlsberg, the equivalent to 70 glasses (325ml) of beer.
To win the Perfect Pint Challenge, consumers just need to drop the coupon into the draw box of the participating outlet. Then, six participants will be selected from each outlet to participate in the Challenge on the respective outlet Event Day. The participant who pours eight perfect pints in the fastest time within 168 seconds will win the Grand Prize!
Besides “Probably The Best Challenge In The World” promo, there is also “Probably The Best T-shirt In The World” up for grabs! With every purchase of one Carlsberg Tower at participating outlets, consumers will be rewarded with a personalised “Probably the Best” T-shirt with their preferred words printed on it. Both promotions are valid while stocks last.