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Probably the Best Chinese New Year Shopping Experience

Carlsberg foots the bill for your grocery shopping at AEON and AEON BiG

Shah Alam, 3 January, 2017 – We know you’ve been anticipating Chinese New Year. Excited? What about the mayhem before? Last-minute grocery shopping in crowded hypermarkets? Carlsberg is here to give you probably the best CNY shopping experience! Imagine skipping those long queues with your very own shopping aisle. What’s more cuckoo, Carlsberg Malaysia is giving shoppers the golden opportunity to have their shopping cart paid for at eight selected AEON and AEON BiG outlets! The catch? It’s a no brainer - shoppers who purchase above RM200 of Carlsberg Malaysia’s dynamic portfolio of brands will be able to participate in “Weather Vane Digital Spin” and stand a chance to have their CNY groceries paid for courtesy of Carlsberg, or walk home with other prizes.

See what’s in store and join the craziness of “Probably the Best CNY Shopping Experience” on 7, 8, 14 and 15 January 2017, from 12pm to 3pm at four selected AEON BiG outlets namely Subang and Kepong in Klang Valley; Falim, Ipoh, and Batu Pahat, Johor and four selected AEON outlets - Cheras Selatan, KL; Bukit Tinggi, Klang; Queensbay, Penang and Ipoh Station 18.

Juliet Yap, Marketing Director of Carlsberg Malaysia said: "Grab this golden opportunity to fill your pantry just in time for the festivities. Chinese New Year is one of the biggest festive celebration in Malaysia. Shopping for groceries especially during the festive period isn't always the most exciting thing to do. We wanted to add a little spice to the otherwise typical mundane task and bring to life the essence of our brand promise where we strive to deliver the best to our consumers. Ultimately, it’s about making the experience of purchasing our products more enjoyable for our consumers.”

The campaign nods to Carlsberg’s commitment which strives to deliver the finest quality in everything it does, and in this case, a unique and probably the best CNY shopping experience, with probably the best beer. The teaser video was released on 3 January 2017, to give consumers a glimpse of the campaign. Check it out on Carlsberg’s Facebook page.

Adding to the spirit of CNY, Carlsberg will also be running consumer promotion from 3 January to 28 February 2017 across participating restaurants, coffee shops and food courts, beer lovers who purchase three (3) big bottles of Carlsberg or Carlsberg Smooth Draught will receive a deck of playing cards and stand a chance to win attractive prizes such as Samsung Home Theatre System, Ogawa Handheld massager and many more!

Find out more about Carlsberg’s activations, venues and promotions at www.facebook.com/CarlsbergMY

Not a fan of beer? Fret not – Somersby Cider, the country’s fastest growing cider is rejuvenating consumers’ spirits by running a consumer promotion at selected stores on 7, 8, 14, 15, 21 and 22 January 2017. Using light hearted ways to engage its fans, cider lovers who purchase any 4-bottle pack or 6-can pack of Somersby Cider will receive a Somersby Ang Pow pack. And that’s not all, for consumers who purchase any two 4-bottle pack or 6-can pack of Somersby Cider will get a chance to enjoy a twist of ‘luck’ by capturing a prosperous egg capsule from the Somersby vending machine and walk away with a branded camera worth RM 1,200, cash prizes or limited edition Somersby merchandises.

For more information on Somersby Cider, please visit www.facebook.com/SomersbyMY

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia