SHAH ALAM, 8 August 2018 – Not all charity campaigns can claim a successful and continuous run year-after-year, raising millions in the process. Acclaimed as Probably The Best Fundraising Platform for Chinese Education, Carlsberg’s Top Ten Charity Campaign stands unique in successfully helping more than 600 schools raise RM 513 million over three continuous decades– a feat unmatched in Malaysia.
After crossing the RM 500 million milestone earlier this year, the campaign is still going strong by extending its reach across the South China Sea with charity concerts in Sabah and Sarawak for a total of 13 shows scheduled in 2018. So far, the first leg of the campaign has successfully raised close to RM 11 million for eight schools, namely SJKC Tsun Jin in Kuala Lumpur, SJKC Tiong Nam and SJKC Pui Ying in Selangor, SJKC Sin Hwa in Perak, SJKC Tung Hua in Negeri Sembilan, SMJK Jit Sin in Penang, Sabah Tshung Tshing Secondary School, and SJK Chung Hua Stampin in Sarawak.
This year’s brand-new stage production – inspired by reality TV shows – saw Carlsberg pulling out all the stops by transforming humble school halls into best-in-class concert venues for an evening to remember featuring synchronised stage videography, amazing dance choreography, energetic performances from the artistes, and mind-blowing crowd engagements. In conjunction with Carlsberg’s Probably The Best Football Beer campaign, a giant football also made an appearance to hype up the crowd, complemented by artistes and dancers in colourful Carlsberg branded football jerseys!
In his speech at the concert held at SJK(C) Tsun Jin in Kuala Lumpur, Lars Lehmann, Managing Director of Carlsberg Malaysia said, “The Top Ten Charity Campaign has surpassed the RM 500 million mark and is still going strong! We are upping the ante for charity this year with a special fundraising promotion at participating coffeeshops and hawker centres within the schools’ locales where 50 sen from every sale of a large bottle of Carlsberg Smooth Draught – Probably The Smoothest Beer in The World – will be donated towards the Top Ten Charity Campaign fund."
In tandem with raising the bar for Chinese education, the Top Ten Charity Campaign also supports the local music industry by providing an opportunity for local artistes to shine. This year’s tour features first-timers Juztin Lan, Tha Jie Ying, and Adrian Lee, who will be joined on stage by audience favourites Orange Tan, Yise Loo, Lin Kah Jun, Vicky Tan, and Summer Grace. Also in the line-up is show veteran Christopher Lay who has been with the show for the past 10 years.
Attendees got a sweet treat when the eye-catching Somersby Volkswagen Kombi Van pulled up at concert venues, distributing delicious free samples of the entire range of Somersby cider flavours – Apple, Blackberry, and Sparkling Rosé – as well as Kronenbourg 1664 Blanc!
Held since 1987, the Top Ten Charity Campaign is a fundraising platform via charity concerts for the development of Chinese education in Malaysia, collaborating with vernacular schools throughout the country to raise much-needed funding for infrastructure upgrades such as new classrooms, administration buildings and school halls, as well as roofed recreational facilities. The campaign also holds two records in the Malaysia Book of Records as the longest-running Chinese charity concert with the highest funds raised.
Lehmann further commented, “Carlsberg has been in Malaysia for almost five decades and are grateful for the close relationships and partnerships with the local community. We are committed in our investments towards the success of Chinese education in Malaysia as we believe it takes the contribution of many people over many years to make a difference for the next generation.”
Malaysians can look forward to the concert tour’s second leg in October and November which will benefit five additional schools in Kuala Lumpur, Pahang, Johor and Melaka. For more information on the Top Ten Charity Campaign and the full schedule of upcoming shows, visit www.toptencharity.com.my.