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Probably the Best Oktoberfest Celebration in Penang

Join Carlsberg as the MGS ground turns into a mini Bavaria

Penang, 15 September 2017 – It is time to don your dirndl and lederhosen as Carlsberg is bringing you the fun-filled Probably the Best Oktoberfest Celebration! As part of this wonderful festival, Carlsberg Malaysia collaborates with the Malaysian German Oktoberfest (MGS) to host this year’s Oktoberfest at Jalan Air Itam, Penang on 13 and 14 October.

"Carlsberg Malaysia is proud to be the official beer partner of the Malaysian-German Society’s Oktoberfest party for the third consecutive year! A big thank to MGS management for choosing our portfolio of dynamic beer, stout and cider brands as their favourite brews! As you are aware, Carlsberg is turning 170 years young this November! Living to our brand promise of delivering Probably the Best experience, we figured what better way to mark this momentous milestone than to continue the celebration through the world’s largest a celebration of beer, food, dance and music – Probably the Best Oktoberfest Celebration," said Lim Eng Wah, Regional Sales Manager, Norther region.

"Official mugs for Probably the Best Oktoberfest Celebration 2017 will be available at the MGS Oktoberfest too! Enjoy your choice of brews in the 750ml collectible barrel-shaped Probably the Best Oktoberfest Celebration 2017 mug that features Carlsberg, Probably the Best Beer in the World, Carlsberg Smooth Draught, Probably the Smoothest Beer in the World, Asahi Super Dry, Japan’s No. 1 Super Premium Beer, Somersby Apple and Blackberry Cider, the country’s best-selling cider, Kronenbourg 1664 Blanc, France’s No.1 premium wheat beer, and the ‘Just Made Right’ Connor’s Stout Porter," Lim added.

MGS Oktoberfest celebration has drawn Penangites and tourists from far and near for over four decades now. Beer lovers and party goers will get a glimpse into the traditions of Germany through entertainment, food, dancing and frolicking with family and friends. In addition to entertaining music from the Bayernmän Band flown in from Bavaria, there will be fun-filled games and variety of brews served by beautiful beer ambassadors decked in traditional Bavarian outfits, performing the witty "chicken dance".

Carlsberg’s Oktoberfest promotion offering collectible mug is also activated in modern bars, neighbourhood pubs, restaurants, eateries and hypermarkets across the country. What’s new this year is that there will also be truck shows heading to food courts and eateries across the Peninsular Malaysia.

In conjunction with the Probably the Best Oktoberfest Celebration and Global Be(er) Responsibility Day (GBRD) 2017, Carlsberg Malaysia is deploying responsible drinking ambassadors to raise awareness of responsible drinking and advocate no drink driving should one’s Breath Alcohol Content (BAC) exceeds legal limit of 0.08%. Themed #CelebrateResponsibly, this effort is in support of the Carlsberg’s new sustainability strategy, Together Towards ZERO, where it set bold ambition for a society with zero irresponsible drinking.

MGS Oktoberfest tickets can be purchased through MSG website at https://mgs.org.my/. Be sure to grab the early bird rate during presale.

Find out more about Probably the Best Oktoberfest Celebration venues and promotions at www.facebook.com/CarlsbergMY.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Senior Executive

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia