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Probably The Best Pre-Wedding Honeymoon to Wonderful Copenhagen

 

Shah Alam, 21 July 2017 – In conjunction with Carlsberg’s 170 years global birthday celebration,

Carlsberg Malaysia has released a video, Probably The Best Brewery Tour, to promote the consumer campaign. With a dose of good Malaysian humour, the video showcases who a winner brings on #ProbablyTheBestBreweryTour to Copenhagen, Denmark – girlfriend, boyfriend, parent or drink buddy? The full video can be viewed Carlsberg Facebook page https://www.facebook.com/CarlsbergMY/.

While it may be a happy dilemma for some, it is double happiness for Grand Prize winner, Loong Muh Ruoh, who strike the 6D5N all-expense paid trip for two to Copenhagen, Denmark not just to celebrate Carlsberg’s 170th birthday, but also to celebrate his happy marriage with his wife Chan Mun Yee!

"When I ordered a Carlsberg at one of the coffeeshops I patron, I was on cloud nine when I spotted the Copenhagen wording on the bottle cap! I’m ecstatic that I won Probably The Best Brewery Tour to Copenhagen, which will be a first trip to Denmark for my wife and I, and also our honeymoon before our wedding reception this September," said Loong who hails from Pahang.

Sam Yoong Fei, the other Grand Prize winner from Perak shared in delight, "I never thought that I will be one of the lucky winners to win a trip to Denmark, the home of Carlsberg! This will be my first time visiting Europe, and I really look forward to experiencing the culture and lifestyle of the Danes with my grandmother." he said.

Bringing alive the sharing spirit of our founder J.C. Jacobsen, Carlsberg will open doors for Grand Prize winners to experience the hidden cellars at the old brewery, explore some of the beer discoveries at the Carlsberg Laboratory and taste some of our very best beers at Visit Carlsberg. On top of that, winners and their plus ones will also visit the historical landmarks in Copenhagen associated with Carlsberg including the Ny Carlsberg Glyptotek, the Little Mermaid and Frederiksborg Castle. It all culminates with a great Street Party, where they will celebrate with all of Copenhagen right in the heart of Carlsberg.

How to win?

1. Collect & Win - Consumers are to present a bottle cap with "Carlsberg Malaysia 2017" icon printed underneath it, either from Carlsberg 640ml bottle or Carlsberg Smooth Draught 580ml bottle, from any participating coffee shops, food courts, hawker centres and Chinese restaurants, to win the first prize of Probably The Best Brewery Tour for six (6) in Shah Alam. Bottle caps with "Copenhagen 2017" icon is the grand prize of Probably The Best Brewery Tour for two (2) to Copenhagen, Denmark.

2. Spend & Win - Consumers who spend a minimum of RM30 on Carlsberg or Carlsberg Smooth Draught in a single receipt at selected bars, pubs, hypermarkets, supermarkets and convenience chain outlets stand a chance to win by answering a simple question via WhatsApp or WeChat.

This promotion will run up to 31 July 2017. During this promotion period, consumers who collected thirty-six (36) crown corks with "Hop Leaf 2017" icon can redeem a limited-edition Carlsberg bath towel while twelve (12) crown corks with the same icon can redeem a 320ml can of Carlsberg Smooth Draught.

What are you waiting for? Head to the nearest available outlet for a Carlsberg or Carlsberg Smooth Draught and stand a chance to win yourself a #ProbablyTheBest Brewery Tour. Visit https://www.probablythebest.com.my/ for more information.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia

Loong Muh Ruoh (left) is one of the proud Grand Prize winners of Probably the Best Brewery Tour campaign who will be flying to Copenhagen, Denmark with his wife in celebration of their pre-wedding honeymoon.

Sam Yoong Fei, one of the lucky Grand Prize winners of Probably the Best Brewery Tour campaign, will be flying to Copenhagen, Denmark on an all-expense paid trip by Carlsberg Malaysia.

A must visit location as part of the Probably the Best Brewery Tour to Carlsberg’s homeland in Copenhagen includes the famous Little Mermaid sculpture by the waterside at Langelinie promenade.

Winners will get to bring along a friend on an exclusive tour to normally restricted areas of Carlsberg grounds such as the Cellars, the Carlsberg Lab and the Carlsberg Academy.

This money can’t buy experience includes dining at the Ny Carlsberg Glyptotek art museum founded in 1888 by Carlsberg brewer Carl Jacobsen housing ancient and modern art surrounded by impressive architectural surroundings.

Be captivated by the shining copper beer kettles in the Carlsberg brewhouse which brews probably the best beer in the world.