Petaling Jaya, 3 October 2017 – Carlsberg Malaysia answered many beer lovers’ quest for freshly tapped beer anytime, anywhere by introducing Carlsberg Smooth Draught, Probably The Smoothest Beer In The World, last year. Today, the brewer introduced Carlsberg Smooth Draught in a single-serve pint bottle, which is made available at modern eateries, neighbourhood bars and golf clubs nationwide – making this product innovation Probably The Smoothest Draught Beer Revolution ever!
At a trade and media launch event held at Eight Gourmets Gala (EGG), Pinnacle Sunway, Carlsberg Malaysia unveiled a sleek single-serve Carlsberg Smooth Draught in 325ml pint bottle to complete the brew’s existing portfolios of 580ml quart bottle, 320ml can and 500ml can. While it may appear to be just an introduction of a new packaging but to the brewer, this is a proud innovation and revolutionary development as Carlsberg Smooth Draught is brewed longer for a signature smoothness and enabled one to get draught anywhere.
Carlsberg Malaysia’s Managing Director Lars Lehmann says: “Gone are the days where consumers can only enjoy a draught beer in a bar or pub equipped with sophisticated draught beer machine and tapping device. With our product innovation – Carlsberg Smooth Draught, we raised the bar to a whole new level by launching a sleek beautiful 325ml single-serve pint bottle for consumers to enjoy Probably The Smoothest Beer In The World anywhere, anytime.”
“Since its inaugural launch in Malaysia in April last year, the beautiful golden-hued brew has successfully captured the hearts of many beer consumers, who prefer smoother beer and met the expectations of many discerning draught beer drinkers. Its recipe of success lies not only in its quality natural ingredients, but also in its two unique brewing techniques. It goes through a longer maturation cycle to achieve its signature smooth and enhances the brew's distinctive aromatic flavour,” Lehmann elaborated on the taste of the brew.
“At Carlsberg, we have brought the true enjoyment of draught beer to a whole new level. No beer machine needed, no tapping device required. Simply enjoy Probably The Smoothest Beer In The World anytime, anywhere – be it in a plane, out in the desert or Probably - at the peak of a mountain,” added Lehmann.
In conjunction with the launch of Carlsberg Smooth Draught in 325ml pint bottle, the brewer has activated advertising campaign and consumer promotion to drive awareness, trial and conversion.
In October, Carlsberg Smooth Draught roving team is scheduled to visit 800 selected outlets nationwide. Consumers, who purchase 1 bucket of Carlsberg Smooth Draught in 325ml bottles, will get a complimentary retractable USB cable. That’s not all! In the month of November, consumers, who purchase 4 big bottles of 580ml or 2 buckets of Carlsberg Smooth Draught in 325ml pint bottles, will get a free multipurpose lighter.
What’s more? Golfers can get 1-sleeve of TaylorMade golf balls with the purchase of 2 buckets of Carlsberg Smooth Draught in 325ml pint bottles across all participating golf clubs.