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Savour Le Moment with Kronenbourg 1664

Pause and Enjoy Life’s Little Moments of Pleasure

Petaling Jaya 9 August — Imagine sitting by a classic, quiet café sipping a Kronenbourg 1664 Blanc, light chatter and a sense of serenity fills the air as the sun sets and the night opens up – this is the perfect spot to watch the world go by. This is Le Moment, an extension of Kronenbourg 1664 “Taste the French Way of Life” (TTFWOL) campaign which embraces a form of desire to take time off the usual hectic pace of life to enjoy little daily indulgences.

The idea was brought to life at the recent Le Moment launch held at Caffeinees where urbanites embraced the lifestyle championed by Kronenbourg 1664 by getting off work on time and lived in the moment in a light and easy rhythm that expresses all relaxation and contentment one could hope for to just enjoy the simple pleasures life has to offer.

A wonderful 2-piece band led by influencer Michelle Leong dialled up the atmosphere of the night while drinkers sipped on refreshingly fruity Kronenbourg 1664 Blanc. To capture and immortalise Le Moment, GIF photos were captured and converted into fun movie posters delivering a unique experience for the guests. Sensually stimulating, it was a feast for the senses as guests were served with liquid nitrogen refreshments as they savour the brew. Le Moment also encouraged guests to relax with a cold citrus scented towel followed by an express hand spa by massage therapists to rejuvenate guests’ palm, wrist and fingers as all the worries melt away.

“More and more Malaysians are living a hectic lifestyle. In this fast paced and demanding lifestyle, we asked ourselves, what would Le Moment mean for Malaysians. Slowing down is a conscious choice, and not always an easy one, but it leads to a greater appreciation for life and a greater level of happiness. By creating a series ofsimple indulgences enhanced with emotionally stimulating activities, we hope to encourage consumers to take a break and live in Le Moment like the French do. After all, your calm mind is the ultimate weapon against your challenges, so just relax and recharge,” said Juliet Yap, Marketing Director of Carlsberg Malaysia.

“If you are up for simple pleasures to invigorate and enjoy life’s little moments of pleasures, Kronenbourg 1664 invites you to join us on our Le Moment outlet activations,” she added.

At the launch, guests were pleasantly surprised by a flash mob that appeared amongst the audience, bringing the story of Le Moment to life. The launch also saw a series of activities branched from the thematic message of Le Moment which will be emulated in subsequent outlet activations to invigorate little pleasures with just a hint of magic.

Le Moment does not end there - in championing the little daily indulgences, Kronenbourg 1664 will also bring a little bit of magic to offices for those who are unable to attend our outlet level activities. The brand will be throwing 12 office soirees, themed “Pause for Le Moment”, to get friends and colleagues to savour Le Moment together, indulge a little and recharge for better productivity. The office soirees will create unforgettable moments through various activities.

For more information about Kronenbourg 1664 or to look out for upcoming activations throughout the nation that promise lots of fun and indulgent moments, please visit www.facebook.com/KronenbourgMY.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia