Menu

Somersby Debuts Watermelon Cider with A Juicy, Tropical Twist

Somersby cider adds Watermelon to its latest innovation with Malaysia being second market in Asia to launch this variant.

Shah Alam, 11 March 2021 – Somersby, Malaysia’s best-selling cider brand continues to innovate and excite taste buds of cider lovers with the debut of Somersby Watermelon Cider, a wonderful tropical twist filled with refreshing optimism! A tropical mélange of fresh watermelon, crisp red apple and fruity strawberry, this refreshing thirst quencher is available in 330ml bottles and 320ml cans at off-trade outlets nationwide and e-commerce sites from March onwards.  

“Somersby continues to thrive among cider lovers for its quality ingredients, natural taste and refreshing ciders. Inspired by the popularity of watermelon as a thirst quencher tropical fruit frequently enjoyed by Malaysians, we launched Somersby Watermelon cider adding to our existing variants of Apple, Blackberry Elderflower Lime and Sparkling Rosé. Our constant strive for innovation gives Somersby the edge in flavours and appeals to consumers who are optimistic, and love seeking out new experiences”, said Caroline Moreau, Marketing Director of Carlsberg Malaysia.

A fun twist on the classic apple-based original, the 4.5% ABV Somersby Watermelon Cider is best served chilled over ice, and is an easy-to-drink alcoholic beverage that can be savoured on its own or as a complement to food.

Be one of the first few in Malaysia to savour Somersby Watermelon cider as Somersby offers FREE bottles redeemable at MyNews and 7-Eleven stores in Peninsular Malaysia. Simply visit www.somersbymalaysia.com from 22 March to 15 April on your mobile phone, and you are steps away to tasting a complimentary bottle of refreshing Somersby Watermelon cider goodness!

Somersby is also offering consumers a chance to redeem a Somersby Watermelon cushion, a 21-inch colour-changing Somerby Umbrella that also makes a convertible recyclable bag, and a chance to win an iPhone 12. Isn’t That Wonderful!

Consumers who purchase RM60 worth of Somersby products at participating supermarkets, hypermarkets, convenient stores, and e-commerce sites can also get a FREE Somersby Watermelon cushion, while stocks last. Gear up for rain or shine and take home a Somersby Umbrella when you purchase RM100 worth of Somersby products. And, be in the running to win an iPhone 12 for any single purchase of Somersby and submit your receipts via www.somersbymalaysia.com.

Or, pair your meals with a Somersby Watermelon cider and get a bottle of Somersby Watermelon at 50% off, when you purchase a bottle of any Somersby variant at participating bars and restaurants from 15 March to 14 May 2021.

Exclusively on Shopee, shoppers can also take home a Somersby Watermelon cushion or umbrella for their cider purchases. Top three spenders will stand a chance to win an Apple AirPods Pro that comes with a Watermelon AirPods case.

For the latest Somersby promotions and activities, follow SomersbyMY on Facebook www.facebook.com/SomersbyMy and Instagram www.instagram.com/somersbymy. Learn about Somersby and its refreshing range of ciders at www.somersby.com/en-my/.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs Assistant Manager

Wong Ee Lin

Tel 03-5522 6414 Email eelin.wong@carlsberg.asia

Somersby Malaysia is second in Asia to debut Somersby Watermelon cider, bringing innovation and excitement to cider lovers nationwide.

Available in 330ml bottles and 320ml cans, the Somersby Watermelon cider boasts a tropical mélange of fresh watermelon, crisp red apple and fruity strawberry - a wonderful refreshing thirst quencher!

A fun twist on the classic apple-based original, the 4.5% ABV Somersby Watermelon Cider is best served chilled over ice, and is an easy-to-drink alcoholic beverage that can be savoured on its own or as a complement to food.

From March onwards, redeem a Somersby Watermelon cushion, a 21-inch colour-changing Somerby Umbrella that also makes a convertible recyclable bag, or stand to win an iPhone 12 for your Somersby purchases.