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Somersby Unveils Sparkling White Cider Inspired by White Wine

Malaysia the first to launch this refreshing semi-sweet cider outside of Europe, a revolutionary cider by Malaysia’s No. 1 Cider – Somersby

Kuala Lumpur, 20 March 2019 – Somersby unveiled its latest product innovation, the Sparkling White cider, to complement its other elegant pink Sparkling Rosé. This golden hued semi-sweet cider is full of tingling live bubbles and exhibits a fruity white wine aroma. Malaysian cider lovers are the privileged ones to first savour this new sparkling cider in Asia, outside Europe.

Suitable for different occasions as an aperitif, Somersby’s Sparkling White offers the same flavours and structures of white wine and keeps the familiar refreshment you can expect from Somersby.

Wine and cider lovers can now enjoy Somersby Sparkling White, a bubbly cider that has a sophisticated personality which is less sweet, without a hint of acidity. Because it is easy on the palate, this bubbly aperitif is the perfect alternative to wine or champagne, and pairs well with seafood, white meat, ham and cheese.

Dressed in style, Managing Director Lars Lehmann said: “Somersby, the No.1 cider in Malaysia, is again leading the category with its latest innovating– Sparkling White to drive excitement and consumption. It is a refreshing semi-sweet cider full of tingling live bubbles with a fruity white wine aroma. This product innovation has the best of both worlds – the refreshment of a cider combined with the taste of white wine”.

To introduce its latest innovation, Somersby ‘wined’ and dined guests to a night of gold and glitter blush at The Majapahit @ Marc Residence, KLCC. Ambiance decorated in glittery gold and LED lights created a stunning effect of elegance to capture the perfect mood.

Guests were served chilled Somersby Sparkling White in an elegant stemmed glass throughout the night paired with a smorgasbord of delicacies made up of oyster, shrimp, cold cuts, cheese and a selection of crusty bread. And for that right mood, guests were entertained to a variety of jazz numbers by a classy jazz band.

This crisp and refreshing bubbly now joins Somersby’s other variants like Apple, Blackberry, Elderflower Lime and Sparkling Rosé, expanding Malaysia’s No.1 cider variety.

The Somersby Sparkling White is available in single bottle or 4-bottle pack in major supermarkets, hypermarkets and selected pubs, bars and restaurants. Somersby Sparkling White retails at a similar price point to other Somersby variants. It is best consumed chilled in a bucket and savoured in a wine glass for that elegant experience.

Learn more about the newest member of the Somersby family on www.facebook.com/SomersbyMy or www.carlsbergmalaysia.com.my.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Assistant Manager

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

Managing Director of Carlsberg Malaysia Lars Lehmann unveiled the new Somersby Sparkling White at a media and trade launch with a stunning project mapping showcasing the golden hued semi-sweet cider.

The new Somersby Sparkling White is inspired by white wine, boasting the best of both world – a refreshment of a cider, with a taste of white wine.

Malaysia is the first country outside of Europe to delight wine and cider lovers with this refreshing semi-sweet cider.

Somersby, the No.1 cider in Malaysia, leads the category with its latest innovation– Sparkling White to drive excitement and consumption.

More than 300 media and trade guests witnessed the unveiling of Somersby’s latest product innovation, Sparkling White at The Majapahit @ Marc Residence KLCC. Ambiance decorated in glittery gold and LED lights created a stunning effect of elegance to capture the perfect mood.

Suitable for different occasions as an aperitif, Somersby’s Sparkling White offers the same flavours and structures of white wine and keeps the familiar refreshment you can expect from Somersby.

Celebrities, influencers, fashion designers and socialites were also present at the launch as they enjoyed a night of elegance while sipping on the bubbly cider, Sparkling White. L-R: Corporate Communications & CSR Director of Carlsberg Malaysia Pearl Lai, international fashion designer Datuk Jimmy Choo and Marketing Director of Carlsberg Malaysia Caroline Moreau.

Easy on the palate, this bubbly aperitif is the perfect alternative to wine or champagne, and pairs well with seafood, white meat, ham and cheese.

Somersby ‘wined’ and dined guests to a night of gold and glitter blush as many dressed to the nines in glittery gold.

Somersby Sparkling White is a refreshing semi-sweet cider full of tingling live bubbles with a fruity white wine aroma.

Somersby Sparkling White is the perfect alternative to wine or champagne, and pairs well with seafood, white meat, ham and cheese.