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Tap your beer at Malaysia’s first-of-its kind beer ATM

Tap-it-Out offers probably the most innovative beer tapping experience of Carlsberg Malaysia’s brews

Kuala Lumpur, 22 November 2017 – Well-known for its first-of-its kind beer automated teller machine (ATM) in Malaysia, Tap-it-Out @ Solaris Mont Kiara has been the talk of the town since it first opened doors in August this year. If you think that it was all just talk, you have got to head down to Tap-it-Out to experience probably the most innovative beer tapping from a fully automated beer bar yourself! All you need to do is purchase a prepaid card or better known as beer pass.

At a grand opening party, founders of Tap-it-Out Ethan Yoon, Ryan Foo and Joltan Ng hosted some 200 guests together with their key business partner Carlsberg Malaysia, represented by Managing Director Lars Lehmann, Sales Director Gary Tan and Corporate Communications & CSR Director Pearl Lai. All of them poured a perfect pint from the beer-ATMs to mark the official opening. Tap-it-Out offers nine types of draught beer including Carlsberg, Asahi, Connor’s, Kronenbourg 1664 Blanc, Löwenbräu, Erdinger Weissbier, Hoegaarden, Stella Artois and Leffe.

“Response has been overwhelming so far! Since the inception, we’ve received many positive reviews, secured many regular customers and hosted numerous private functions just over the last three months. We have many exciting activities lined up in the coming weeks leading up to the festive seasons”, Ethan Yoon, a 30-year-old entrepreneur shared.

Managing Director Lars Lehmann congratulated Tap-it-Out and said: “We are most delighted to have Carlsberg Malaysia’s probably the best draughts portfolio brands available for this probably the most innovative beer-tapping experience. It probably tastes better when you can tap a perfect pint all by yourself. This is bringing the enjoyment of drinking draught beer to a whole new level. We trust our partnership with Tap-it-Out would be #ProbablytheBest one!” 

The beer ATM is a fun and simple innovation allowing beer lovers to tap their choice of premium beers available with just a tap of the beer pass! Simply purchase a beer pass from the counter, select beer of your choice, scan the beer pass on the monitor and tap your perfect pint! The beer pass has a lifetime validity and is reloadable in multiples of RM50.

In conjunction with the grand opening, Tap-it-Out launched its Snap & Win contest with a chance to win a beer pass worth RM1,122! In two simple steps, first snap a photo or selfie at Tap-it-Out, and secondly post it on Facebook and/or Instagram with the hashtag #tapitoutmsiagrandopening.  It’s that simple!

If you’ve liked their Instagram and Facebook, present it to the bar staff and you will be entitled to an additional 10% credit when you reload. The Snap & Win contest and credit promo is only valid from 22 to 24 November 2017.

Skip long waits, or waiting to be served and have a go at pouring your own perfect pint! Tap-it-Out Solaris is open daily from 4pm to 2am, seven days a week. For more info, visit Tap-it-Out’s official Facebook page at www.facebook.com/tapitoutmsia/

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs Assistant Manager

Wong Ee Lin

Tel 03-5522 6414 Email [email protected]

The grand opening of Tap It Out was officiated by its founders Ethan Yoon, Ryan Foo and Joltan Ng, in attendance of their key business partner from Carlsberg Malaysia represented by Managing Director Lars Lehmann, Managing Director of Luen Heng F&B Sdn Bhd Datuk Kenneth Soh, and their shareholders.

Managing Director of Lars Lehmann tapping his perfect pint of Carlsberg at Tap It Out Solaris during the grand opening.

Managing Director Lars Lehmann presenting the exclusive, gold embossed 3-litre Carlsberg bottle to congratulate the founders of Tap It Out Solaris on their grand opening.

Group photo of the founders of Tap It Out Solaris and the Carlsberg Malaysia team. L-R: Michael Liow, Gary Tan, Lars Lehmann, Ethan Yoon, Pearl Lai, Ryan Foo, Joltan Ng, Eleen Ooi and Sherman Tan.

Tap It Out Solaris is the first-of-its kind beer automated teller machine (ATM) in Malaysia, serving fresh premium beers including Carlsberg, Asahi, Connor’s, Kronenbourg 1664 Blanc, Löwenbräu, Erdinger Weissbier, Hoegaarden, Stella Artois and Leffe.