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The Brewing Question Of ‘Where’s the Party?’

So have you guessed ‘Where’s the Party’ this year? Just before you decide the venue of the next ‘Where’s the Party?’, Carlsberg has been making its way through the nation by presenting Mini WTP parties where consumers and fans were treated to first class parties in Room @ Auto City, Penang, Movida @Sunway Giza, Kota Damansara and I-Beam, Batu Pahat on 10, 11 and 12 October respectively.

With the superb response from the previous two 'Where's the Party?' parties in 2011, this is expected to blow the minds of all party goers because the party has gone international, bringing in Hong Kong and Singapore into the list. This is a by-invitation and competition (WTP application on Facebook/Carlsberg) only event that will take place on 10 November over two days, fully sponsored by Carlsberg Malaysia.

Unconventional, unique and ambiguous - that has been the cornerstone of Carlsberg’s epic ‘Where’s the Party’ events ever since its launch. Kicking off in Sweden, this global phenomenon has gained traction amongst music buffs that love a good party but have no clue where it is happening, who is performing or what to expect.

Much like executing an experiment of sorts, punters are given the opportunity to embark on an equivocal crusade by first getting themselves on the Carlsberg’s ‘Where’s the Party’ coveted guest lists. If successful, a channel of correspondence then fills their mailbox and specific clues are seeped out to ensure all party-goers are well equipped for the ride. A designated meeting point assembles the eager adventurers and they are then transported to party central.

This round, Carlsberg plays hosts to the third instalment of ‘Where’s the Party’ featuring cutting edge staging, infectious vibes all with a Carlsberg twist. The massive showcase presents a mega line-up of acts specially assembled and consisting of local heroes to fantastic music gurus from around the world and fans are encouraged to step-up and discover their adventurous streak as the venture towards the unknown.

Geared to rattle the grounds for two days, Carlsberg’s ‘Where’s the Party’ series will see its best adventure yet and consumers can still score themselves an invite by logging onto https://www.facebook.com/Carlsberg.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia