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The ‘Connor’s Challenge’ Promises Satisfaction Guaranteed

Consumers Enjoy a “Just Made Right” Experience by Connor’s Stout Porter

KUALA LUMPUR, 21 April 2017 — Ever expected a Michelin Star candlelit dinner but got takeaway instead? Expected a five-star hotel experience but received a no-frills service apartment. Wanted to watch a thriller only to be disappointed with a sappy romance plot? Sometimes we don’t get the experience we expect. Instead of proclaiming something with ‘more’, Connor’s Stout Porter promises to deliver an experience that’s ‘Just Made Right’ with a nationwide campaign titled ‘Connor’s Challenge’ from 17 to 30 April 2017.

Delivering the brand’s promise ‘Just Made Right’ experience, the ‘Connor’s Challenge’ campaign promises satisfaction guaranteed when you enjoy Connor’s Stout Porter or your money back. Enjoy Happy Hour All Night Long, if you like Connor’s Stout Porter or Money back guarantee on your first full glass or half glass. The premium draught stout put all cards on the table. No fine print, no hidden charges - just a truly satisfying and unpretentious experience.

“The double-digit growth in Connor’s Stout Porter tells us that stout fans love it! The brand’s tagline ‘Just Made Right’ embodies the essence of the brew – brewed locally for greater freshness with the right ingredients to deliver a crisp texture, creamy head and gentle roasty undertones. Bringing the tagline to live, the ‘Connor’s Challenge’ activation is set to deliver our brand promise of satisfaction guaranteed from a refreshing pint of Connor’s Stout Porter,” Lars Lehmann, Managing Director of Carlsberg Malaysia shared at the media engagement at O’Galito, Pavillion KL.

“Inspired by the original British Stout Porter recipe from the 1700’s, Connor’s Stout Porter is a premium draught stout that is brewed with a unique balance, topped with a creamy head. It’s a brew made with our drinkers in mind – balanced taste, flavourful aroma making it satisfying and easy to drink. For those who have not tasted Connor’s Stout Porter, I invite you to take the Connor’s Challenge,” he added.

The first week of the Connor’s Challenge was anything but pretentious. The brand delighted onlookers with its first of its kind flash mob with six dancers drawing attention from unsuspecting passerbys at Pavillion, TREC in the Klang Valley and Sutera Mall, Skudai Johor on 21 April and Changkat Bukit Bintang in the Klang Valley, Gurney Paragon and Gurney Plaza, Georgetown Penang and Jonker Street, Malacca on 22 April. In creating more hype on the Connor’s Challenge, 15 Connor’s Brand Ambassadors wearing the Connor’s Challenge T-Shirt roved around selected Key Market Squares, pulling the public to participate in the Connor’s Challenge.

For those who missed out, fret not! Join us for the ‘Connor’s Challenge’ from now till 30 April at participating outlets for your satisfaction guaranteed or money back! Visit our key market squares at Pavillion and Changkat Bukit Bintang in the Klang Valley, Gurney Paragon and Gurney Plaza, Georgetown Penang and Sutera Mall, Skudai Johor on 28 April and Jonker Street, Malacca on 29 April.

It gets better - catch one of our roving Connor’s Brand Ambassadors, take a selfie, nominate your friends on social media and snag yourself a limited-edition t-shirt immediately. Done it, love it!

For more information on Connor’s Challenge activation, please visit www.facebook.com/ConnorsMY

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia