KUALA LUMPUR, 8 JULY 2013 – Kronenbourg 1664’s L’Aperitif Fashion 2013 officially kicked off with a magnitude of over 150 talented up and coming fashion mavens, hungry to make their mark in the fashion scene. While 20 contestants made it to the semi-finals, the jury, after much deliberation has cut that number down to only 10 finalist, who will vie for the main prize.
After a stringent 2-day judging session, inspired after the theme ‘French Masterpieces’, 10 budding designers with outstanding creativity, who best translated the richness of the French culture have been selected from the top 20 finalists. The finalist who presented their work were measured by 20% presentation skills, 20% accuracy from conception of the outfit to the real piece, 20% fabrication, 20% based on technical construction and 20% from workmanship.
“Our L’Aperitif Fashion’s judges and mentor are very impressed with the sketches that reflect their passion for fashion. Gillian, Keith and I see great potential in the shortlisted 10 designers. With the close coaching from our Mentor, Gillian Hung and competitiveness of the designers to win the grand prize of a 3-month internship at a top fashion house in London, recommended by its Patron Datuk Prof. Dr. Jimmy Choo O.B.E. I am confident that the Kronenbourg 1664 L’Aperitif Fashion Grand Finale is going to be a superb show!” Juliet Yap, Marketing Director of Carlsberg Malaysia commented during the jury session.
The top 10 will now move on to producing each French Masterpiece showcase, from stage set-up, music and most importantly, their 5 Kronenbourg 1664’s inspired outfits that will take on the runways at the L’Aperitif Fashion 2013 grand finale in November. Within the next 5 months, they have to learn the ropes of becoming a fashion designer, from sketch to sew, from dressing mannequins to models and from drawing in their little studio to meeting key fashion opinion leaders in the real world. The entire process has been refined to ensure that the Kronenbourg 1664 L’Aperitif Fashion platform provides not only an avenue to showcase their talent but presents a complete learning experience throughout the competition.
(View more in attachments)