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Top Ten Charity Campaign Pledges RM24 Million For Development Of Education

TOP TEN CHARITY CAMPAIGN PLEDGES RM24 MILLION FOR DEVELOPMENT OF EDUCATION
14 SCHOOLS BENEFITTED FROM THE FUNDRAISING PROGRAMME

KUALA LUMPUR, 24 December 2014: Top Ten Charity Campaign (Top Ten), the flagship community project of Carlsberg Malaysia in collaboration with two Chinese dailies Nanyang Siang Pau and China Press, recorded a total donation of RM24 million throughout the year-long fundraising concerts for 14 schools in Butterworth, Perak, Johor and Klang Valley.

Despite the unfavorable business environment, Carlsberg Malaysia stayed committed towards the development of vernacular schools by making the Top Ten this year a bigger, better and more engaging one. The charity concerts were increased to 14 from 8 shows last year and marked a significant milestone where RM 6.3million was raised for the Hua Lian High School in Taiping, Perak.

Listed in the Malaysia Book of Records as the “Highest Funds Raised and “Longest Running Chinese Charity Show” in Malaysia, Top Ten has over the last 28 years accumulated a total school building funds of RM438.8 million and benefitted over 613 primary and secondary schools and various education institutions.

 “Top Ten is a testament of Carlsberg Malaysia’s commitment towards the community, particularly in supporting the development and expansion of the vernacular schools, which ultimately benefit the students as they could learn in a more conducive and complete environment. We would like to thank the relentless support of headmasters, PIBG, teachers, parents and generous donors for making Top Ten a highly regarded fund-raising platform in the society,” Henrik Juel Andersen, Managing Director of Carlsberg Malaysia, shared at the road show held in Hua Lian High School, Taiping.

Fund-raising Chairman Low Bok Tek said, “Hua Lian High School had successfully raised RM2.6 million via Top Ten in year 2012. I am very glad that we have again received overwhelming response and raised over RM6.3 million through the same Top Ten platform this year. My heartfelt thanks to Carlsberg Malaysia, Nanyang Siang Pau and China Press for their unconditional support towards the local education.”

Adding excitement to the platform, Top Ten organised a Parent-Child or TeacherStudent singing competition that aimed to foster a closer relationship within the younger generation and their senior or parents. This activity was well received as winning duos were given the chance to perform at the charity concert on the same stage the upcoming Malaysian artistes like Peace Teo, Orange Tan, Amy Wang, Pink Tan, Joe Chang, Hao Ren, Vicky Tan and Qing Yong The performance this year comprised of Charleston musical-alike, Melodies of Oldies and Korean pop in order to entertain viewers of different age group and preferred music genre.

For more information, please visit www.toptencharity.com.my

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia