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Welcoming The New Year At The Final Allstars Tour

Asahi Super Dry gathered fans and consumers to a stunning closing to the year 2013 at Movida, Sunway Giza on 27 December. The Super Dry Allstars tour made a coast to coast journey at selected MONT outlets nationwide since May 2013.

The tour aimed at creating the best electrifying party experience, featuring up to seven talented local DJs – DJ Eva T, DJ Faith, B.A.T.E., Bass Agents, Monkey and Funkzu, Mr Nasty and Guru Guru, and Ramsey Westwood, starting from the top of the country at Rooms Auto-City, Penang.

At the parties, consumers were treated to Happy Hour Promotions where the Allstars Hour offered a special for all Asahi Super Dry pints purchased where every pint cap collected extended the timer. A lucky consumer on the other hand wins a HTC smartphone at each lucky draw session. Every purchase of five buckets of Asahi Super Dry entitled the consumers a lucky draw form they can submit to be in the running of the draw. 

For more info and upcoming Super Dry parties, stay tuned to https://www.facebook.com/AsahiMalaysia or contact our Senior Brand Executive, Kelvin Ng at extension 373. 

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia