Carlsberg Malaysia wishes Sabahans and Sarawakians to stay strong for a smoother year ahead.
Shah Alam, 10 July 2020 – Pesta Kaamatan and Gawai Dayak are the most anticipated harvest festivals in Sabah and Sarawak, where we express gratitude and celebrate a year of good harvest with families and friends. In light of the Covid-19 outbreak, many turned to observing the festivities by staying safe at home without massive celebrations.
Keeping the traditions going, Carlsberg Malaysia launched a 2-month long consumer promotion encouraging fellow Sabahans and Sarawakians to stay stronger for a smoother beer ahead with Carlsberg and Carlsberg Smooth Draught.
As we adapt to the new norm, beer lovers are enjoying their beers at their favourite local coffee shop or restaurant in a responsible manner. From now till 7 August and while stocks last, your Carlsberg and Carlsberg Smooth Draught purchases will stand you a chance to win sporty watches and jerseys!
For every Carlsberg or Carlsberg Smooth Draught purchases worth RM100 and above at participating bars, you will stand a chance to win a Huawei Watch GT2 worth RM700. Simply snap a photo of your receipt and submit it via WhatsApp.
If you are supporting your local coffee shop or hawker stall around your neighbourhood, get one (1) limited-edition jersey when you buy 12 big bottles of Carlsberg or Carlsberg Smooth Draught.
True to its purpose of Brewing for a Better Today & Tomorrow, Carlsberg Malaysia pledged support to communities in Sabah and Sarawak through a holistic ‘Safer Together’ campaign supporting hundreds of schools and F&B operators affected by the Covid-19 outbreak.
“We are delighted to learn that our Safer Together initiatives have received very encouraging feedback from communities from all walks of life whose lives and livelihoods have been affected by the Covid-19. As a responsible corporate citizen and in line with our corporate social responsibility efforts, we are committed to providing better education and learning environment at schools, Managing Director Stefano Clini commented.
Safer Schools is a campaign that has donated thermometers to 80 and 186 schools in Sabah and Sarawak respectively; and provided disinfection services to a total of 32 East Malaysia schools located in high-risk areas. The brewer also rolled-out a nationwide Carlsberg Smooth Draught promotion that provides utilities subsidy to small and medium-sized coffee shops as well as launched Carlsberg’s Adopt A Keg campaign to build patronage at local bars and restaurants.
For more information on the promotion, follow Carlsberg on Facebook at www.facebook.com/CarlsbergMY or visit www.probablythebest.com.my. Read about Carlsberg Malaysia’s ‘Safer Together’ initiatives at https://bit.ly/CarlsbergSaferTogether