Olga Pulyaeva

Marketing Director

Age, Nationality, Gender
41, American, Female

Date of Appointment 
1 July 2022

Academic/Professional Qualification(s)

• Masters in Business Administration, INSEAD
• Bachelor of Marketing and International Business, the Stern School of Business, New York University, United States
  
  

Main Responsibilities and Work Experience

Ms Pulyaeva oversees the brand, channel marketing, market research and marketing activation functions.

She has been with the Carlsberg Group since 2012, where her last role was in Russia as Baltika Brand Development Director in 2020.

She joined Carlsberg as Programme Manager (Go-to-Market), covering multiple European markets (Switzerland, Portugal, Croatia, Bulgaria, Poland, the United Kingdom and France). Since then, she has continued to progress her career by taking on roles with increasing responsibilities: Business Development Manager at Brasseries Kronenbourg (2013–2014) and Business Development Manager, Head of Business Development and Head of Craft and Specialties at Feldschlösschen Getränke AG in Switzerland (2014–2020).

Consumer tastes and preferences are constantly evolving, driven by generational shifts and a growing demand for new and exciting products and experiences. To foster transformation, we continually refine our brand strategy, introduce innovative products and leverage data-driven insights, ensuring we remain relevant, agile and competitive.