SHAH ALAM, 31 May 2022 – Having successfully whet palates last year, 1664 Blanc brings back, by popular demand, the charming Bon Appétit-lah campaign with a more enriching gastronomic experience where beer lovers can enjoy unique French-Malaysian fusion dishes at home and at selected restaurants and bars nationwide. Best enjoyed with France’s No.1 premium wheat beer, 1664 Blanc or the latest addition 1664 Rosé, Bon Appétit-lah adds savoir vivre for a truly delectable experience!

With visiting restrictions over, the possibilities of enjoying tasty moments with friends and family over a fine meal paired with a refreshing 1664 Blanc or 1664 Rosé is only a swipe away. Three flavoursome yet simple recipes that can be prepared at home have been specially curated to elevate any home dining party, which includes Chilli Butter Cream Mussels, Salmon en Croute with Kerabu Ikan Bilis and Pandan Coconut Crème Caramel, all of which goes sublimely with 1664 Blanc and 1664 Rosé.

In line with the brand’s promise of Good Taste with a Twist, Bon Appétit-lah also brings you on an epicurean escapade to enjoy French-Malaysian fusion dishes at selected participating outlets spread across Malaysia. Each participating outlet has concocted its own exclusive Bon Appétit-lah creations which bridges the best of French and Malaysian cuisine into one magnificent meal. Whether it is a casual dinner with friends, a romantic date night, or a special occasion, the Bon Appétit-lah guide has it covered. 

“1664 Blanc continues to inspire consumers to embrace the French spirit of ‘joie de vivre’ – enjoyment of life, by sharing good taste moments with loved ones through delectable food & drink. It doesn’t mean you need deep pockets to enjoy the finer things in life. 1664 Blanc delivers those moments through simple yet elegant dining experiences that can be savoured by everyone whether it’s in the comfort of their own homes or out about on the town,” commented Caroline Moreau, Marketing Director of Carlsberg Malaysia.   

Running from now until the end of June, a 3-day, 2-night luxurious staycation at RuMa Hotel for two Grand Prize awaits lucky winners for the ultimate indulgence. The decadent vacation includes delectable delights throughout the affair, a spa package, Hi-Tea, and cocktail sessions with 1664 Blanc and 1664 Rosé.

To be in the running for the Grand Prize, consumers merely need to purchase RM30 worth of 1664 Blanc or 1664 Rosé in a single receipt in retail stores. To double the chances of winning, purchase any 1664 Blanc tower at your favourite bar or pub, or to gain one entry get three full pints, six half pints or one bucket of 1664 Blanc or 1664 Rosé on your tab.

If you’re feeling lucky, purchase either a can of 1664 Blanc or 1664 Rosé at participating convenience stores and you might just bag the Grand Prize as well.

There are also tonnes of other prizes to be won, such as a uniquely designed and limited edition 1664 Blanc Fridge and an exclusive gift set which comes with 1664 Blanc and 1664 Rosé beer as well as the iconic 1664 Blanc glass.

Don’t forget to like and follow @1664BlancMY on Facebook and Instagram for Bon Appetit-lah recipes and happenings and be sure to hashtag #1664Blanc #BonAppetitLah #GoodTasteWithATwist to win prizes! For more info, visit www.facebook.com/1664BlancMY or  https://1664blancmalaysia.com/