SHAH ALAM, 18 April 2025 – In a pivotal visit that underscores Carlsberg Group's unwavering commitment to Asia, Chief Executive Officer Jacob Aarup-Andersen has dubbed Malaysia as a strategic stronghold market within the Group. Celebrating over 50 years of Brewing with Excellence, Carlsberg Malaysia has consistently demonstrated resilience and strong performances, solidifying its position as a key market in the region. 

Despite a challenging environment, Carlsberg Malaysia delivered solid growth in revenue and net profit for the 2024 financial year. For the financial year ended 31 December 2024 (FY24), Carlsberg Malaysia has reported a 5.1% increase in revenue to RM 2.4 billion and a 3.0% growth in net profit to RM337.1 million.

“Asia remains a region with volume and value growth opportunities, and we will continue to accelerate growth in Asia,” said Aarup-Andersen during a recent trip to Malaysia. “I am pleased with our solid performance in Malaysia, where we have seen strong growth for both the Carlsberg and 1664 brands. Malaysia was a key contributor to our overall performance last year, with strong growth in earnings and a continued focus on premiumisation and innovation.”

Futureproofing through Accelerated Investments

Staying committed to delivering shareholders value, Carlsberg Malaysia continues driving its Accelerate SAIL strategy by investing in key priorities – its brands, people, and equipment – to strengthen its ability to deliver excellence.

A testament to this commitment is the successful completion of its RM200 million capital expenditure (CapEx) brewery transformation in 2022 and 2024. This milestone has elevated brewing efficiency, automation, and environmental performance, reinforcing Carlsberg Malaysia’s leadership in the region.

Established in 1971, the brewery—the first Carlsberg facility built outside of Copenhagen—has undergone a significant transformation to futureproof its operations. Fully commissioned in September 2024, the state-of-the-art bottling and canning lines, along with a high-precision filtration system, have increased production capacity while improving sustainability and workspaces for employees.

Additionally, Carlsberg Malaysia is also leading supply chain innovation with OnePlan, a next-generation planning tool introduced in 2023. By integrating demand, supply, inventory, production, and materials planning, OnePlan has enhanced efficiency and is now being scaled across Carlsberg’s global markets, leveraging insights from its pilot phase in Malaysia.

Championing Sustainability

At the heart of Carlsberg Group’s long-term vision is a deep commitment to sustainability—not just as a business imperative, but as a shared responsibility to the planet and future generations. Carlsberg Group remains focused on embedding sustainability into every aspect of its operations, strategy, and leadership mindset globally through the Group’s 'Together Towards ZERO and Beyond' ESG programme, a core pillar of the Accelerate SAIL strategy.

“We have a broader duty as corporate citizens and as human beings on this planet to own this agenda. My stewardship of the company as the CEO requires me to look at the resilience of the company and making sure that it is also resilient and relevant in decades from now,” said Aarup-Andersen, who was recently invited as a speaker at the National Climate Governance Summit (NCGS) 2025.

Now in its third year, the National Climate Governance Summit (NCGS) spans five transformative days, from 7 to 11 April 2025, spotlighting transition finance as a cornerstone of ASEAN’s sustainable future. The summit brings together over 3,000 participants and features global climate leaders from organisations such as the United Nations Framework Convention on Climate Change (UNFCCC), World Economic Forum, Brazilian Ministry of Environment and Climate Change, S&P Global, and many more.

Proud at Carlsberg Malaysia’s progress in sustainability, he remarked, “Carlsberg Malaysia is one of our champions in sustainability, driven by a leadership team with an unwavering commitment to deliver on sustainability – supported by the strength of our global group, which helps on the tools and best practices.”

 Stay Growth Culture as a Winning Team

“A Winning Team”—that’s how Aarup-Andersen describes the Carlsberg Malaysia team. “Keep doing what you do well as a team, keep pushing ahead with that challenger mindset, and continue innovating and pushing the boundaries, while fostering a strong growth culture,” he said.

Beyond operations, the company continues to invest in people, strengthening its role as a talent hub with a 33% increase in international assignments, further contributing to Carlsberg Group’s regional success. This goes hand-in-hand with ongoing investments in workplace enhancements, ensuring employees thrive in a dynamic and conducive environment.

With continuous investments in technology, talent, and product innovation, Carlsberg Malaysia remains committed to delivering exceptional brews and experiences—shaping a future that is both sustainable and consumer-driven.