SHAH ALAM, 29 October 2025 – Every football fan dreams of walking in the footsteps of their heroes, and for more than 15 lucky Malaysians, that dream just came true. Carlsberg, the long-standing partner of Liverpool FC (LFC), rewarded its contest winners with an exclusive, money-can’t-buy experience at Anfield, complete with a VIP stadium tour, dinner and drinks with LFC legends, as well as premium hospitality for the Liverpool FC vs Manchester United match.

All throughout the winners’ unforgettable journey, every detail set the tone for a premium #BestWithCarlsberg experience where they dove deep into the soul of LFC. A private, behind-the-scenes VIP tour of Anfield gave winners access few ever experience: walking through the Players’ tunnel, touching the iconic 'This is Anfield' signage, taking a seat in the dugout, and standing pitch side where legends are made.

The bar was raised even higher at an intimate, truly surreal setting, where the winners enjoyed ice-cold Carlsberg while sharing stories and laughter with LFC legends, Sammy Lee, Natasha Dowie, Dominic Matteo. The candid, personal encounter transformed them from spectators into insiders.

Then came the crescendo: Sunday’s electric atmosphere as the group returned to Anfield for one of football’s most iconic fixtures—LFC vs Manchester United. Welcomed into the exclusive luxurious Carlsberg Lounge, the winners savoured pre-match pints and gourmet bites in an atmosphere buzzing with anticipation. As the match kicked off, the stadium erupted in waves of excitement and pride.

The emotion and scale of the trip were perfectly captured by the lucky winners themselves. “It felt like we were part of Liverpool’s heartbeat,” Wong Wei Chern (黄韦正) gushed. “Drinking Carlsberg at Anfield with the legends, then watching the Reds take on MU live—nothing compares to that. This was a football dream made reality. I’ll be telling this story for the rest of my life.”

“Sharing this journey with fellow Malaysians who love the game as much as I do, meeting legends I grew up watching, standing in a stadium I’ve only ever seen on screen... it was emotional. It reminded me how football — and experiences like this — bring people together. It’s something I’ll carry with me forever,” added Lee Kien How (李健豪).

This ultimate fan journey perfectly encapsulates Carlsberg’s dedication to providing unprecedented access to the best moments in life.

Olga Pulyeava, Marketing Director of Carlsberg Malaysia, affirmed the brand’s commitment, “At Carlsberg, we don't just brew beer, we brew experiences. We believe our consumers deserve the best, and for football fans, it doesn't get better than being inside the action, not just watching it. This trip is a proof point of our commitment to creating access to the best, most premium experiences in the world, made #BestWithCarlsberg.”

This thrilling Liverpool odyssey, following the high-energy launch of CarlsCrib earlier this year, proves once again that Carlsberg is committed to elevating the fan experience, reinforcing the fact that the best moments in life, and in football, are always made #BestWithCarlsberg.

As the winners flew home, still riding the high of an incredible weekend, one thing was certain; this wasn't just a trip—it was a world-class adventure that only Carlsberg could deliver.

Visit www.bestwithcarlsberg.my for up-to-date info or to learn more about future campaigns, and follow @CarlsbergMY on Facebook and Instagram to stay ahead of the game.

Remember to always #CELEBRATERESPONSIBLY, if you drink, don’t drive.