SHAH ALAM, 21 May 2025 – Carlsberg is going all in for game nights with the ultimate football celebration at CarlsCrib, an all-in-one immersive celebration delivering best of football, music, food, entertainment and beer under one roof over two action-packed days. Happening on 24 and 25 May, the event will feature epic football moments and grand prize giveaways with two lucky winners and one of their mates each scoring a trip to watch Premier League Champions, Liverpool FC take on AC Milan live in Hong Kong.

As part of the #BestWithCarlsberg campaign, CarlsCrib will provide fans exclusive access to premium match screenings, epic performances, and engaging football-themed activities, reaffirming the brand’s mission to make football nights unforgettable. Carlsberg Malaysia Managing Director Stefano Clini shared, “CarlsCrib is our way of uniting football fans of every kind by bringing both diehard supporters and casual fans together, and providing access to more of the best - the best beer, the best vibes, and the best game night. We promise fans an elevated experience, and CarlsCrib will deliver in true #BestWithCarlsberg style.”

Guests will enjoy dynamic live performances by international headliners, Pakho Chau from Hong Kong, local star Dior, and VINAI from Italy, one of the top DJs in the world. Fans can explore vibrant zones throughout the venue, testing their football skill at the Golden Boot, going virtual at the e-Game Hub, showing off on the Juggler Field, mixing cocktails at the hands-on CarlsBar Mixology Workshop as well as getting game-day ready with neon tattoo painting, grooming and braiding at the Styling Bench. CarlsCrib invites guests into a VIP locker-room-inspired setting, feauturing photo moments and exclusive memorabilia on display.

One of the biggest highlights at CarlsCrib will be the Grand Prize giveaway. Guests who purchase six cans of Carlsberg on-site will earn entries into the lucky draw, where each night, one lucky winner will walk away with a pair of match passes, flight tickets and training passes to catch LFC vs AC Milan live in Hong Kong.

While CarlsCrib is the showpiece, the celebrations continue through Carlsberg’s ongoing #BestWithCarlsberg consumer promotion. Ten football fans stand a chance to win the ultimate experience, a trip for two to see Liverpool FC live at Anfield Stadium in the UK. To enter, fans simply need to purchase a Carlsberg six-can pack from hypermarkets, supermarkets, convenience stores, 99 Speedmart, participating e-commerce platforms, or order Carlsberg at their favourite participating bars and eateries. In addition to the Grand Prizes to Anfield, the #BestWithCarlsberg campaign is also giving away 1,300 exclusive LFC retro jerseys, perfect for fans looking to represent the Reds in style.

To get fans all in for game nights, Carlsberg is also available on Grab, offering chilled beer delivery in specially designed cooler bags nationwide, ensuring Carlsberg is always within reach, so fans can focus on the match.

Altogether, the #BestWithCarlsberg campaign is giving away over RM1,000,000 in prizes, bringing mates together and turning match nights into memorable experiences. Whether cheering from home, the pub, or an electrifying event like CarlsCrib, football is always better when it’s #BestWithCarlsberg.

Immerse yourself in the ultimate football experience! Visit bestwithcarlsberg.my/football for more about the campaign, and follow @CarlsbergMY on Facebook and Instagram to stay ahead of the game.

Remember to always #CELEBRATERESPONSIBLY, if you drink, don’t drive.