SHAH ALAM, 5 March 2020 – Ladies, raise a glass in celebration of International Women’s Day this weekend while enjoying a safe night out!

Carlsberg Malaysia and Riding Pink, a women-only e-hailing service, is offering RM10 off rides in the Klang Valley from now until 28 March so that you can enjoy weekend nights out without worrying about driving after drinking.

Pearl Lai, Corporate Communications and CSR Director of Carlsberg Malaysia, said, “We are proud to offer Probably the Best Portfolio of Beers, Stouts and Ciders which are meant to be enjoyed in moderation and in appreciation of natural ingredients and fine brewing. Being a responsible consumer is simple – don’t drink and drive if you are over the limit! Through our collaboration with Riding Pink, we encourage women to celebrate responsibly by leaving their cars at home whenever they enjoy a night out with friends.”

To book a ride on Riding Pink, download the app from RidingPink.com, Google Play or the App Store and register as a rider. Use the promotional code CELEBRATERESPONSIBLY to enjoy up to RM10 off your ride courtesy of Carlsberg Malaysia, which can be redeemed on Friday and Saturday evenings between 7pm and 12am within the Klang Valley.

The subsidised rides are valid for the first 500 redemptions between 6 March to 28 March. Rides are strictly limited to ladies only.

Riding Pink founder Denise Tan, commented, “As a one-of-a-kind e-hailing service with female drivers for female riders, Riding Pink is proud to partner with Carlsberg Malaysia for the third year running to drive home the message of no drink-driving. Our women-only service offers additional peace of mind for riders who have concerns over their privacy and personal safety while taking rideshares, especially after enjoying drinks on a night out.”

This collaboration between Carlsberg Malaysia and Riding Pink is part of #CelebrateResponsibly, Carlsberg Malaysia’s annual responsible drinking campaign.

#CelebrateResponsibly advocates responsible alcohol consumption and no drink driving should one’s blood alcohol content (BAC) exceed the legal limit of 0.08%. The campaign has reached more than 76,000 consumers since it kicked-off in 2015 with consumer education and activities held in conjunction with Carlsberg’s promotions and marketing activations.

#CelebrateResponsibly is in support of Carlsberg’s sustainability strategy, Together Towards ZERO, where it sets a bold ambition for a society with zero irresponsible drinking in line with its global purpose of Brewing for a Better Today and Tomorrow.

Globally, the Carlsberg Group has set a bold vision for a society without irresponsible drinking. By 2030, it aims to see a continuous reduction of key responsible drinking statistics in all of its markets in support of the World Health Organisation’s (WHO) objective to reduce harmful use of alcohol, as well as the WHO’s Sustainable Development Goal 3 to ensure healthy lives and promote well-being for all ages.

To know more about Carlsberg Malaysia and the #CelebrateResponsibly campaign, visit www.carlsbergmalaysia.com.my or on Facebook at CarlsbergMalaysia. Find out more on Riding Pink at RidingPink.com or on Facebook at RidingPink.