SHAH ALAM, 2 May 2024 – The time has come to discover the new rising star in Malaysia – Sapporo Premium Beer – the iconic first beer of Japan. Hailing from the land of the rising sun, consumers are invited to experience and revel in the captivating spirit of Sapporo, where tradition and craftsmanship meet cutting-edge modernisation.

Reinvented with pioneering Japanese craftmanship, bold ingenuity and with the finest malt and hops, Sapporo offers an amazingly crisp, perfectly refreshing lager beer with a balanced taste. Now brewed locally, consumers can delight in a fresh Sapporo brew, at an ABV of 5%, which delivers unparalleled quality and authenticity from the first sip to the last drop. With its prominent golden star, Sapporo stands out in any crowd, making it a statement for those who appreciate true quality and excellence.

To celebrate the New Star in town, Sapporo is making its way nationwide where beer lovers can try and enjoy the refreshing crisp taste of this Japanese icon. Kicking-off at Connection, Pavilion Kuala Lumpur (PVKL) from 30 April until 5 May, Japanophiles are invited to chill, sip, and discover the brew as well as try their hand at winning cool Sapporo prizes. There are also exclusive merchandise up for sale, so be sure to head down to PVKL!

"Sapporo represents a distinct brewing philosophy that honours both tradition and innovation. Its introduction to Malaysia aligns perfectly with Carlsberg Malaysia's strategy of accelerating our premium portfolio,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “By offering consumers a range of quality brews, we are able to cater to diverse preferences and complement any occasion. Whether it is enjoying a crisp and refreshing beer with friends after work or savouring it with a meal, Sapporo is surely to be appreciated by those seeking for a high-quality experience inspired by Japan."

Now available in draught, tapped from the sleek Katana beer tap, 320ml cans, and 325ml pint bottles alongside 640ml quarts bottles across entertainment outlets, super- and hypermarkets and convenience stores, consumers will be able to enjoy Japan’s iconic refined beer that has been crafted with pure artistry anytime, anywhere.

For more information and the latest updates on our upcoming events, visit and follow @SapporoMY on Facebook or Instagram. All promotions and activities are open to non-Muslims aged 21 and above. When purchasing and enjoying Sapporo Premium Beer, remember to #CELEBRATERESPONSIBLY – if you drink, don’t drive!