Press Release-Asahi mini can promo

Shah Alam, 2 May 2018 – Asahi Super Dry, the No.1 beer in Japan, is proud to present its latest promotional stint with the introduction of the limited-edition release of the mini can as a gift-with-purchase of Asahi Super Dry beer, expressing a unique aspect yet refined Japanese culture in terms of miniaturization.

This special promotion, to be held nationwide from 1 May to mid-June, is intended to draw more premium Malaysian drinkers into enjoying the fresh, sophisticated taste of Asahi Super Dry.

Not only will it be a unique experience for consumers as they indulge and revel during this promotional period but also be able to savour the coldness and crispness of the mini sips from the mini can or simply add it to their favourite collectibles.

This promotion will help further capture the palate of premium Malaysian drinkers in enjoying the Asahi Super Dry in style while gifting them with a memorable limited-edition collectible as a souvenir.

The 135ml Asahi Super Dry mini can collectible is available for free upon purchase of Asahi beers at all participating outlets, supermarkets, restaurants, bars, bistros and coffee shops, for a limited period.

“Asahi Super Dry has been fast becoming Malaysia’s popular premium beer since it was unveiled eight years ago. Its sophisticated aroma and refreshing dry taste appealed to the premium beer drinkers and quickly caught on as a favourite when paired with food,” said Charles Wong, Marketing Director of Carlsberg Malaysia.

“With this special promotion, Asahi hopes to drive overall business volume, capture the palate of more premium beer drinkers and rewarding loyal Asahi consumers at the same time,” he added.

Don’t lose out, indulge in the sophistication of Asahi Super Dry promotion now and take home a limited-edition mini can collectible for free!

Find out more about Japan’s No.1 premium beer, Asahi Super Dry on http://www.facebook.com/AsahiMY or www.carlsbergmalaysia.com.my.