Shah Alam, 7 October 2024 – Carlsberg Smooth Draught, known for the draught-like smoothness of its drinking experience, is delighted to unveil its ‘Real Smooth’ campaign. A potpourri of boundless enjoyment, limitless fun, and lively moments crafted for individuals who savour life's every moment.

Carlsberg Smooth Draught calls on beer lovers to immerse themselves in a world that pulses with positive vibes, the trendiest food, the coolest tunes, and, of course, the smoothest beer ever. Whether its catching up with friends, enjoying a weekend BBQ, or simply unwinding after a long day, Carlsberg Smooth Draught ensures that smoothness reigns supreme in every #BestWithCarlsberg moment.

To further celebrate its unique smoothness, Carlsberg Smooth Draught has teamed up with the talented local creative collective, Loka Made, to bring the ‘World of Smooth’ to life through vibrant and dynamic graphic illustrations that capture the essence of smoothness. That’s not all—Carlsberg has taken it up a notch by launching an exclusive and attractive line of merchandise featuring sleek duffel bags, stylish sling and tote bags, and chic tumbler cans. To get your hands on this merch, follow @CarlsbergMY on Facebook and Instagram.

Additionally, for consumers at selected outlets, Carlsberg Smooth Draught has also lined up ‘The Smoothest Pop’ series featuring great beats by talented local artists. Consumers can expect performances by local talents such as @diorlying amongst others, where they can engage and sing-along to their favourite songs.

“Last year, our ‘Real Spicy, Real Smooth’ campaign was focused on providing fast paced contrasts in experiences, but this year we’ve evolved the campaign to give our consumers uninterrupted but exciting moments of togetherness,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.

Fans of Carlsberg Smooth Draught can look forward to getting their hands on the limited-edition merchandise, which is not just an accessory but an artpiece of smooth moments through all channels and e-commerce sites from now until 30 November 2024. 

For those who stock up at super/hypermarkets, 99 Speedmart or e-commerce sites, two cans of Carlsberg Smooth Draught get them one entry into the contest for the limited-edition duffel bag. Those who purchase two six-can packs of Carlsberg Smooth Draught also instantly gain RM5 Touch ‘n Go e-wallet credit. 

Consumers can also get one entry when they purchase two cans of Carlsberg Smooth Draught at convenience stores and participating shops or when they purchase one one big bottle (580ml) at a RM1 discount for the duration of the promotion at coffee shops and eateries. 

Over at pubs and entertainment outlets, Carlsberg Smooth Draught lovers who spend RM100 on the smooth brew get to walk away with the limited-edition sling bag.    

For more information, visit www.bestwithcarlsberg.my or ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg Smooth Draught’s latest activities and giveaways.

At Carlsberg Malaysia, we advocate responsible consumption, always remember if you drink, don’t drive – #CELEBRATERESPONSIBLY.