SHAH ALAM, 10 July 2024 – Get ready to indulge in a tropical adventure with Somersby, Malaysia’s premium cider brand! Somersby cider, best known for its creative variant innovations, debuts a refreshingly new flavour this July – the limited-edition Pineapple & Lime. Cider lovers in Malaysia are the first in Asia to savour this new addition akin to sunshine bursting with wonder, in 320ml cans.

Somersby Pineapple & Lime cider presents the perfect tantalising fusion of the luscious sweetness of pineapple, harmoniously blended with the zesty tang of fresh lime. Perfect for any occasion, the 4.5% ABV cider is best served over ice for a juicy burst of vibrancy with every sip.

"At Somersby, we're obsessed about bringing innovative joy to fans, ensuring our consumers always have exciting new flavours to explore," said Olga Pulyaeva, Marketing Director at Carlsberg Malaysia. "As Malaysia’s best-selling cider, we're ecstatic to introduce this limited-edition Somersby Pineapple & Lime cider, an offering that perfectly captures the tropical flavours Malaysians love."

Cider consumers are invited to drop by the one-of-a-kind Tropical Adventure pop-up at Pavilion Bukit Jalil from 19 to 21 July 2024 where they will be able to grab themselves a complimentary Somersby cider-infused popsicle, featuring a confetti of all the Somersby cider flavours, available to the first 300 visitors per day! Even sweeter, a special collaboration with The Ice Cream Bar will also give visitors an opportunity to savour a refreshing Somersby cider-infused sorbet.

What are you waiting for? Join in the tropical fun and stand a chance to win exclusive Somersby merchandise and products or create a refreshing Somersby cider at the Make-Your-Own-Drinks station. Isn’t that wonderful.

There’s more! Cider lovers can also redeem a free limited-edition Somersby Pineapple & Lime branded shirt with the purchase of any three 4-can pack of Somersby cider products, with at least two being Somersby Pineapple & Lime on Grab and Shopee. As a bonus, consumers can also stand a chance to win the tropical shirt through the photo contest by sharing their best snapshots with #SomersbyMY, #SomersbyPineappleNLime and #ThatsWonderful on social media from 19 July to 5 August 2024.

So, mark those calendars and rush to the nearest participating super- and hypermarkets or online stores from July onwards to stock up on the limited-edition Somersby Pineapple & Lime before it runs out! 

For the latest Somersby promotions and activities, follow @SomersbyMY on Facebook www.facebook.com/SomersbyMy and Instagram http://www.instagram.com/somersbymy">www.instagram.com/somersbymy. Learn about Somersby and its refreshing range of ciders at www.somersby.com/my/.

At Carlsberg Malaysia, we advocate responsible consumption, always remember if you drink, don’t drive – #CELEBRATERESPONSIBLY.