KUALA LUMPUR, 21 November 2024 – Whether you're catching up with friends, firing up the grill for a weekend barbecue, or winding down after a long day, Carlsberg Smooth Draught is your go-to for those effortlessly smooth moments. And if you’re looking for where to go this weekend, Carlsberg Smooth Draught invites you to immerse yourselves in a 'World of Smooth'. 

Up until 23 November 2024, step into a vibrant fusion of the smoothest beer, delicious, spicy bites, and the hottest beats at the Zhongshan Building, a hub of arts and culture in the heart of Kuala Lumpur. This immersive event also features unique and engaging exhibitions as well as hands-on workshops.

“'Real Smooth’ is back for its third year, and we’re raising the bar once again,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “What began as an exclusive celebration of spicy food and smooth beer has grown into an event designed for all our consumers to enjoy. This year, we’re elevating it further with ‘Real Smooth’ beer, ‘Real Spicy’ bites, and the electrifying addition of ‘Real Beats’, making it bigger, bolder, and more exciting than ever.” 

In collaboration with Loka Made, a local creative collective, Carlsberg Smooth Draught is set to captivate beer lovers with the visually stunning and unforgettable experience of the ‘World of Smooth’. Visitors can showcase their smoothest moves at the Smooth Grooves station to snag a sleek Carlsberg Smooth Draught x Loka Made laptop sleeve. To take home a chic Carlsberg Smooth Draught x Loka Made tumbler, beer lovers can simply purchase 6 cans of Carlsberg Smooth Draught. Additionally, the ‘Smooth Moments’ station invites guests to strike their best poses—alone or with friends—to create personalised Carlsberg Smooth Draught bottles.

No Carlsberg Smooth Draught event would be complete without a mouthwatering selection of spicy culinary delights. Indulge in a lineup of expertly curated dishes, such as Licky Chan’s Real Smooth ice cream infused with Carlsberg Smooth Draught, their bold and fiery Real Spicy ice cream, pizza infused with Carlsberg Smooth Draught as well as Tommy Le Baker’s irresistible Spicy Polo Buns. Guests can also savour crowd favourites from popular eats like Na Jie China BBQ, Warung Babi Guling Jenny, and Yat Tong Noodle, ensuring a satisfying feast.

As the excitement intensifies, enjoy electrifying performances by international artists from Hong Kong, including 24Herbs and MC Yan, alongside local talents like Lapsap, Mr. Yang, and DJ Jovynn. Visitors can also engage in various workshops featuring activities such as Uncle Duck’s Cooking Show, exhibitions on Malaysian Cantonese culture, insightful talks about Hong Kong, and captivating movie screenings.

For those who love Carlsberg Smooth Draught, the CarlsBar offers an array of Real Smooth Mixology cocktail workshops. Join in the fun as you stir, and sip cocktails inspired by iconic Hong Kong movies, creating the perfect homage to the lively Canto-yay vibe.

"Through these vibrant and inviting collaborations, we’re delivering more than just a product—we’re curating holistic, immersive experiences that bring our consumers closer to the essence of ‘Real Smooth’ living,” Pulyaeva added.

Crafted for those seeking the ultimate smooth occasion, Carlsberg Smooth Draught is here to prove why it's the smoothest beer out there—perfect for every #BestWithCarlsberg moment! So, what are you waiting for? Register now at www.worldofsmooth.my, and redeem a complimentary Carlsberg Smooth Draught! Be among the first 300 beer lovers each day to join the exciting ‘hops hunting’ adventure. Collect all four hop stamps while exploring the on-ground activities to snag a limited-edition Carlsberg Smooth Draught x Loka Made tote bag—so hop to it!

To encourage responsible drinking, Carlsberg Smooth Draught is also providing RM10 Grab vouchers from the ‘World of Smooth’ with the code ‘CelebrateResponsibly’. At Carlsberg Malaysia, we advocate responsible consumption, always remember if you drink, don’t drive – #CELEBRATERESPONSIBLY. 

Of course, this celebration doesn't end here. Running until 30 November 2024, fans of Carlsberg Smooth Draught can still look forward to ongoing promotions. Purchasing two cans of Carlsberg Smooth Draught at super and hypermarkets, 99 Speedmart, or e-commerce sites gives consumers a chance to win limited-edition duffle bags. Buying two six-can packs instantly earns RM5 Touch 'n Go e-wallet credit. At convenience stores and participating shops, buying two cans gets consumers one entry into the contest, or they can enjoy an RM1 discount on one big bottle (580ml) at coffee shops and eateries. In pubs and entertainment outlets, spending RM100 on Carlsberg Smooth Draught entitles consumers to redeem a limited-edition Carlsberg Smooth Draught x Loka Made sling bag.

For more information on the 'World of Smooth' event and ongoing promotions, visit www.bestwithcarlsberg.my or follow @CarlsbergMY on Facebook and Instagram for the latest activities and giveaways.