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The Secret’s Out… Bolder Carlsberg ‘Where’s The Party 2013’ Takes Off

SELANGOR, 10 July 2013 – The suspense was over. The day of one of Malaysia’s most anticipated party series had arrived and arrive it did bigger and bolder than before. Carlsberg threw another sweetener into the epic party this year by giving away 10 exclusive invites to the global Carlsberg Where’s the Party? that will be happening in Europe this August with none other than Axwell, formerly of Swedish House Mafia.

Clueless about the venue till they arrived, WTP 2013 took off in a cavernous hall at one of the country's largest exhibition parks, which was transformed into a ‘jet-set’ venue complete with a rare Antonov airplane forming part of the backdrop. This year’s party was more than double the scale of last year, with the biggest turnout ever of 3,000 party goers from Malaysia and Singapore, and the breadth and depth of entertainment, stage and thematic set-up second to none. Carlsberg’s iconic WTP is for the bold who step up to earn an exclusive, money-can’t-buy invitation to a party where anything could happen.

At the party zone, Carlsberg fans were in for a mega night of visual and audio extravaganza, complete with pulsating beats, sizzling acts and ice cold Carlsberg beer, all orchestrated in a uniquely Carlsberg WTP style.

To kick off the party, new Carlsberg Malaysia managing director Henrik Andersen and Carlsberg Singapore managing director John Botia made a fitting appearance at the press conference when they alighted from the Antonov, accompanied by a bevy of brand ambassadors, dressed as air stewardesses.

Andersen said, "Air travel is our theme this year as we're flying lucky Malaysians to Europe for our global party, we needed a massive place that would fit the plane and the huge crowd. This WTP is also about taking partygoers to new heights and it looks like we have set a new benchmark in the local party scene by creating another epic sensorial event."

"For the first time in the history of WTP, Malaysians will be treated to the global WTP experience, where 22 nations will come together. Consumers bold enough to step up to the challenge will be justly rewarded with entry to this epic European party experience.”

With Malaysia’s very own stand-up comedian Douglas Lim opening the night and Swedish Dub House duo Cazzette headlining, WTP 2013 was a heady non-stop mix of international artistes and local heroes. Celebrity hosts Joey G and Patricia K made sure partygoers did not have a dull moment.

The night flowed with performers Nine Lives, Joel Turner, 3AM in the Valley and Big Skrptz from Australia, Korean Pop sensation Sweety, DJ Inquisitive, Miss Nine who hails from Germany, DJs Clazz and Ming Ming taking their turn on stage to give the crowd an inimitable blend of edgy dance music that kept them going till the wee hours.

This year also saw the first Carlsberg party mobile site introduced, making WTP 2013 the most socially savvy party around! Party goers just couldn’t help but flock to the ‘Be Bold’ mobile site to connect and meet new people, snap photos and take part in challenges that could win them passes to the global WTP. The ‘Be Bold’ Challenges were very well-liked and hundreds of uploads were displayed at the giant screen.

Others who prefer to chill and relax were kept entertained with party games that included the Loud Ludo, Marshall Matters, No-Sight Flight, Turbalance, Safety Slides and i-Darts.

WTP 2013 is again an epic one with multi faceted sensations. Whilst partying and dancing hard, party-goers were advised to drink in moderation and get their breath alcohol content tested. Over a hundred taxis were on standby to send consumers home.

The only question remaining now is ‘Where’s the party’ in 2014, Carlsberg?

 

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia