KUALA LUMPUR, 1 June 2023 – France’s No.1 premium wheat beer, 1664 has returned with its third edition of Bon Appétit-lah to turn ordinary moments into extraordinary ones by sharing good taste with a twist at one of KL’s most well-recognised rustic hotspot – Sentul Depot. Expanding on its past success, this instalment of Bon Appétit-lah transcends consumers from delicious dining offerings to an illustrious occasion filled with elevated experiences.

Staying true to the French spirit of joie de vivre (joy of living), 1664 seeks to emulate the French appreciation of good food and drinks, bringing good taste to every shared occasion. The Bon Appétit-lah campaign this year invites 1664 consumers to experience the extraordinary in simple everyday pleasures at its chic and trendy pop-up 1664 lounge in KL from 2nd to 17th June.

Transforming Sentul Depot’s iconic rustic look into a newly captivating space, 1664 has redesigned Warehouse 3’s raw interior into a modern bistro decked in shades of 1664’s iconic blue. Upon entering, the famed blue bulldog ‘Frenchie’ greets guests who can then chill-out at the contemporary dining hall decked with a miniature Eiffel Tower, perch around the beautiful 1664 bar & deli area or hang out at the cosy Blue Lounge clad in stylish armchairs that they can sink into; all while enjoying epicurean delights with a twist and the exquisite flavours of 1664 Blanc and 1664 Rosé.

“1664’s continuous journey to captivate consumers with the simple pleasures of life has allowed us to turn the ordinary into extraordinary experiences for everyone. From our recent charming Parisian inspired street – Rue 1664 to the curated 1664 Valentine’s Day celebration at Dadi Cinema, Pavilion Bukit Bintang KL, we hope to continue giving beer enthusiasts elevated shared moments that they can cherish for years to come,” commented Olga Pulyaeva, Carlsberg Malaysia’s Marketing Director.

“With this in mind, 1664 welcomes everyone to truly savour an amazing dining affair complemented with an unparalleled drinking experience where beer lovers can immerse themselves and indulge in #GoodTasteWithATwist. Bon Appétit-lah!” she added.

Promising an unforgettable memoir enjoyed with friends, family, loved ones and furry companions over the two-and-a-half weeks of June, 1664’s Bon Appétit-lah will be treating guests to a complimentary welcome drink of either 1664 Blanc or 1664 Rosé upon arrival. Visitors will then be able to relish in a spread of gourmet bites concocted by food virtuosos NoLabel Cuisine, Waka Waka Gelato, The Bao Guys and Flaaah The Bakery.

Also on the menu are special creative spaces where beer lovers will be able to repurpose 1664’s iconic blue bottle into an art piece, make their mark on the graffiti wall and to preserve the extraordinary experience, get the perfect digital caricature of themselves at the Portrait with a Twist on selected days. Alternatively, visitors can just sit back, take in the atmosphere, and enjoy the rhythmic tunes byguest headliners Juztin Lan, Gaston Pong and Babychair during the Blue Hour on Saturdays.

There will even be a specialty store where guests can score some cool merchandise from stylish streetwear brand NerdUnit, shades designer Kazoku, timepiece maker iROAS and wellness wizard Gote, alongside limited-edition 1664 goodies such as 1664 stem glasses and the exclusive artist edition trolley luggage.

Pet parents will also be excited to know that they will be able to bring their furry friends along to 1664’s first ever pet-friendly pawty happening on the weekends, from 11:00am to 2:00pm. Filled with pawsome activities for both pups and cats, animal lovers and their four-legged companions will be in for a purring, tail wagging good time.

Every day promises unique experiences where consumers can turn ordinary evenings into extraordinary ones. Open to pre-registered guests and walk-ins daily from 5:00pm to 10:00pm on Monday to Friday and from 11:00am to 10:00pm on weekends, 1664’s Bon Appétit-lah will be a one-of-a-kind experience.

To find out more about what’s in store, be sure to like and follow @1664BlancMY on Facebook and Instagram or visit https://1664malaysia.com/event for more details. All activities are open to non- Muslims aged 21 and above. When purchasing and enjoying 1664, remember to always #CELEBRATERESPONSIBLY – if you drink, don’t drive!