SHAH ALAM, 3 February 2023 – The season of love is just around the corner and what better way to celebrate the occasion than with France’s No.1 premium wheat beer, 1664 Rosé. Hailing from the love capital of the world and with a penchant for #GoodTasteWithATwist, 1664 Rosé has curated exclusive novelties that give consumers an extraordinary experience with their loved ones and add playful elegance to Valentine’s Day clichés.

To elevate the occasion and give consumers the opportunity to express love every day, 1664 Rosé is commemorating the affair beyond the 14th of February. Running from now until 28 February, consumers will be able to celebrate moments together with their favourite people be it sending out a surprise gift with a twist or planning a charming outing for the evening, for an entire month.

For a captivating declaration of love, 1664 Rosé in partnership with Dadi Cinema at Pavilion Bukit Bintang Kuala Lumpur, has crafted a first in market cinema experience starting from 10th February. On top of your ticket admission to Le Cinema Lounge 1664 at DADI Cinema for two, enjoy the ideal VIP date-night outing which comprises of two theatre movie tickets, complimentary 1664 Rosé and 1664 Blanc, a signature 1664 Rosé beer bouquet and a plush 1664 branded pillow. Consumers will also be able to enjoy instagrammable Valentine’s Day moments at the elegant Le Cinema Lounge 1664 before heading in for a cosy movie night. Those heading over for an evening movie will also be able to enjoy a complimentary serving of 1664 Rosé or 1664 Blanc at the Le Cinema Lounge 1664.

If red hearts and roses feel like they are becoming too much of a cliché, 1664 Rosé’s charming Valentine-day alternative is worth ditching the regular routine for entirely. After its successful introduction last year, 1664 Rosé has levelled-up their Valentine’s floral gifting so that enthusiasts will be able to send the brand’s signature 1664 Rosé bouquet to their loved ones nationwide – a gift du jour that is bound to flutter hearts whether it is for a lover, friend or family.

“1664 has always been a perfect complement to enjoying shared moments. To elevate this year’s Valentine’s Day, 1664 Rosé is bringing consumers #GoodTasteWithATwist as they share the season of love with the ones they cherish most. The exclusive experience and our specially designed 1664 Rosé beer bouquet injects playful elegance to the occasion as we celebrate all relationships, and we are delighted to be able to make moments like these more memorable for everyone,” commented Olga Pulyaeva, Carlsberg Malaysia’s Marketing Director.

Just as the French appreciate joie de vivre or joy of living, and make the ordinary into something more celebratory, 1664 has also put the perfect gift together for online shoppers. Available on Shopee, PotBoy, Pandamart and Air Asia Travel Mall, consumers who purchase any three 4-can pack of 1664 Rosé or 1664 Blanc will be able to redeem an elegant set of 1664 Blanc stem glasses perfect for enjoying a Valentine’s drink together.

Slated to be an experience to remember, the month-long 1664 Valentine’s Day campaign offers an enriching experience as fan celebrate moments with a twist. To find out more about what’s in store, be sure to like and follow @1664BlancMY on Facebook and Instagram or visit www.facebook.com/1664BlancMY for more details. All activities are open to non-Muslims aged 21 and above. When purchasing and enjoying 1664 Blanc or 1664 Rosé, remember to always #CELEBRATERESPONSIBLY – if you drink, don’t drive!