Material Matters

Material matters are crucial for both the sustainability and success of our business as they encompass issues that are important to our business and valued by our stakeholders. In our commitment to brewing for a better today and tomorrow and creating positive value for People, Planet and Profit, we focus our efforts on prioritised areas by integrating sustainable practices which align with our business objectives.

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Our Methodology

Our methodology includes desk research, validation survey, stakeholder engagement & quantitative and qualitative insights.

In 2022, we engaged an external consultant to conduct a comprehensive materiality assessment, aligned with the Accountability AA1000 Stakeholder Engagement Standards. This assessment aimed to optimise the use of our resources and address sustainability issues that are most relevant to our business and our stakeholders.

In 2023, we conducted a materiality validation exercise to ensure alignment with stakeholder needs and our Together towards ZERO and Beyond (TTZAB) focus areas, resulting in a reduction to 19 from 27 prioritised material matters.


Furthermore, this validation process identified four material matters that are most significant to our business and society: Product Quality and Safety, Employee Safety, Health and Wellness, Talent and Talent Development and Threats to Commercial Freedom. Following the findings, we incorporated 'Product Quality and Safety' and 'Safeguard Our Licence to Operate' as additional two TTZAB focus areas, which are most material and relevant to our Malaysian and Singaporean operations.