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Top Ten Charity Campaign Hits Monumental RM600 Million Milestone

Community, Social Impact & Investment

Why It Is Important

Creating positive and lasting impact for our communities is central to our purpose of Brewing for a Better Today and Tomorrow. This commitment aligns with the UN SDGs, reflecting our focus on sustainable development and social responsibility.

Our Approach

Our community initiatives operate under the oversight of the Board of Directors and the Managing Director, ensuring alignment with our sustainability and ESG strategy.

Since 1987, our flagship Top Ten Charity Campaign (Top Ten) has helped educational institutions with fundraising to support the development of infrastructure, facilities and equipment. Over time, the programme has expanded to include educational support and environmental awareness, reflecting a holistic approach to community investment.

Progress/Achievements

Carlsberg Malaysia’s Top Ten Charity Campaign

 

Record-Breaking Fundraising Performance

Top Ten has achieved a record-breaking milestone by raising a cumulative amount of RM600 million since the fund was established 38 years ago, benefiting over 700 vernacular schools across Malaysia.

In 2025 alone, Top Ten raised RM14.8 million and benefited 10 schools, while retaining its Malaysia Book of Records title as the longest running and highest fundraising charity concert in Malaysia.

The funds have strengthened vernacular education in Malaysia by improving school infrastructure, learning resources and educational programmes. This has enhanced teaching and learning environment within the schools and improved access to quality education through providing various amenities, ranging from AI-enabled smart classrooms to state-of-the-art facilities.

 

Top Ten's Go Green Initiative

Beyond supporting vernacular schools, Top Ten has been leading efforts to promote sustainability awareness through its Go Green initiative, which advocates sustainability practices. This further reinforces the initiative’s contribution to SDG 4: Quality Education and SDG 13: Climate Action by incorporating sustainability into education. The initiative promotes recycling activities while equipping the schools with practical sustainability skills and knowledge. It fosters environmental responsibility and empowers them to drive positive environmental change for future generations.

In 2025, Go Green engaged nine schools across Johor, Malacca, Pahang, Sabah and Selangor to recycle PET bottles into eco-bricks and make eco-enzymes.

 

Going Forward

We will continue to stand alongside the communities where we operate by strengthening our support for education and environmental care. This will be achieved through close collaboration with schools, local groups and environmental organisations, working together to create meaningful and lasting benefits. Through these efforts, we seek to nurture trust, shared responsibility and a sense of collective ownership among communities that value positive social and environmental contributions.

 

Building on its decades of achievements, Top Ten extended its campaign to private higher learning institutions in 2022 to include establishments such as the UTAR Hospital and the Federation of Chinese Associations Malaysia (Huazong).

Top Ten’s fundraising campaign is made possible through the support of various stakeholders, including Parent-Teacher Association committees, generous donors, media partners and members of the public.