J.C. Jacobsen Foundation Makes Shah Alam A Greener Township

J.C. Jacobsen Foundation makes Shah Alam a greener township

Shah Alam, March 7, 2015 – J.C. Jacobsen Foundation (“Foundation”), the charity outreach of Carlsberg Malaysia, pledged its support towards the Shah Alam Trees for Life programme by making a cash contribution of RM45,000. Aim at backing the efforts towards environment conservation and protection, the Foundation is committed to do its part for the neighborhood where it is operating in as to make its neighborhood a greener environment.

Jointly collaborated with the Shah Alam City Council (MBSA), some 300 volunteers, from the public and the Foundation, rolled up their sleeves and together, planted approximately 15,000 trees along Jalan Monfort, Seksyen U1 & U2 in Shah Alam. At the trees planting event, volunteers were also briefed on the various specifies of trees by Dr. Jean Marc Roda from Universiti Putra Malaysia’s Institute of Tropical Forestry & Forest Products.

“The Foundation is committed towards the preservation of our Mother Nature. We believe that through collaboration with others, we could make a greater impact. Planting more trees around Shah Alam not only accentuates the aesthetic of this beautiful city, it also contributes towards combating climate change,” said Henrik Juel Andersen, member of Board of Trustees of J.C. Jacobsen Foundation.

According to Mayor of Shah Alam, Dato’ Hj. Ahmad Zaharin b. Mohd Saad, the Trees for Life programme, which is now running in its 5th year, is an important activity on the city council’s yearly agenda, as it brings together various parties for a common goal, that is to value and protect the environment.

“We are pleased that J.C. Jacobsen Foundation could be the first partner this year for MBSA’s Trees for Life and we hope other corporate entities would follow the Foundation’s footsteps, as it helps to ensure the success of this programme,” he said.

The Foundation, which was set up in 2014, aims to improve the quality of life of Malaysians through its contributions towards education and environment. In the last six months, it has contributed more than RM400,000 towards different NGOs, which amongst others, to support various schools nationwide, rehabilitate a waterfall in Selangor and for the maintenance of two elephants in Zoo Negara.

About J. C. Jacobsen Foundation

J. C. Jacobsen Foundation was launched in June 2014, as a community outreach and an extension of the robust Corporate Social Responsibility program of Carlsberg Malaysia. The Foundation was named after the founder of Carlsberg, J.C. Jacobsen, who was known for his deep passion for philanthropy. Aimed at enhancing and protecting the quality of life of Malaysians, the Foundation is committed to brew a better and greener future by making a difference and impact to three core pillars of education, sports and environment.


If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email