Kuching, 18 January 2019 – Carlsberg wishes its consumers in Sabah an abundance of Prosperity (Fú), Happiness (Xĭ), Wealth (Fā) and Good Luck (Wàng) through its vibrant red, blue, pink and green colours found across its limited-edition festive packaging in Carlsberg and Carlsberg Smooth Draught big bottles and small cans.
At a launch ceremony in Giant Hypermarket Tabuan Jaya, Kuching, media and trade guests joined Carlsberg to usher in the New Year unveiling its promotional campaign “Prosperity Begins With A POP!” currently held nationwide which commenced on 24th December 2018 and runs till 17th February 2019.
“Proud to be in the forefront of innovation, we celebrate this CNY with not just one colour – red but three, adding vibrant blue, pink and green - to Carlsberg and Carlsberg Smooth Draught bottles and cans, giving a modern twist to the four Chinese greeting messages of Prosperity, Happiness, Wealth and Good Luck!” said Gary Tan, Sales Director, as he ‘popped’ a Carlsberg Smooth Draught to officially launch the campaign.
Carlsberg’s “Prosperity Begins With A POP!” CNY campaign includes ongoing activities and promotions carried out across pubs, restaurants, food courts, coffee shops, convenience stores as well as super-and-hypermarkets.
For the first time, Carlsberg brings East Malaysians “Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays!” contest where consumers who spend RM200 on Carlsberg products will get to participate and stand a chance to win FREE groceries worth RM800 all paid for by Carlsberg! There are also other fabulous prizes like FREE BEERS up for grabs!
The first ever Probably The Best CNY Shopping Experience which kicked off in Sarawak at Giant Hypermarket Kuching saw happy shoppers walking home winning great prizes! Head to Giant Hypermarket Kuching (Jan 18 & 19) and Ta Kiong Kuching (Jan 20 & 21) and get lucky when you pop by between 12pm to 3pm and 6pm to 9pm to shop for groceries!
“We’re glad to introduce Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays for the first time to Sarawakians. To reward beer lovers, all they need to do is buy any Carlsberg Malaysia products worth RM200 and they stand a chance to win the Grand Prize of RM800 worth of groceries all paid for by Carlsberg or other fantastic prizes!”, Gary added.
Also up for grabs are Grand Prizes consisting of electronic mahjong table sets that auto shuffles and sorts the game tiles that comes in two sets for convenience and hassle-free enjoyment, limited edition mahjong sets, RM100 cash ang paus and playing cards. Just check the icon under the bottle caps when enjoying Carlsberg and Carlsberg Smooth Draught big bottles at participating coffee shops and food courts to win.
Enjoy Carlsberg or Carlsberg Smooth Draught at bistros, restaurants and pubs to get a deck of playing cards that could win you a RM100 beer voucher!
Guests captured their best shots to personalise e-greeting cards to send to their friends and family this CNY and enjoyed Chinese delicacies paired with Carlsberg and Carlsberg Smooth Draught.
Start enjoying Carlsberg and Carlsberg Smooth Draught NOW and take advantage of these abundant and fantastic offers to celebrate a vibrant and happy Lunar New Year!