Shah Alam, 25 June 2021 – Bonjour fellow beer lovers! The 1664 Blanc’s Bon Appétit-lah campaign is taking the stage on French-Malaysian gastronomy with a twist by French Chef Nathalie Arbefeuille and Malaysian Chef Isadora Chai on an exciting virtual cooking showdown on Facebook this Friday evening on  25^th June 2021 at 9pm. 1664 Blanc’s Bon Appétit-lah aims to inspire good taste in gastronomy at home during this lockdown period.

The Bon Appétit-lah campaign, commenced since June 1^st, boldly features five exquisite cuisines, yet easy-to-cook recipes curated by the two chefs, are infused and best paired with 1664 Blanc, the French’s No. 1 premium wheat beer.

Experience it on Facebook Watch Party, one can expect a fun and exciting competition as local personalities Venice Min and Brian See pull out their best hand in cooking one of the Bon Appétit-lah dishes while being mentored by the Chefs. That’s not all, viewers can also stand a chance to win exciting giveaways that will run throughout the show.

Following the unveiling of the Bon Appétit-lah campaign, 1664 Blanc has made the five dishes comprising Scallop Vinaigrette Kerabu, Modernised Béchamel Thosai, Egg Paneer Beurre Blanc, Kai Fan Pilaf Á La Biére and Jambu Batu French Toast accessible on 1664blancmalaysia.com. Carefully crafted with a unique twist between French and Malaysian culinary, these creations bring a delightful fusion with its mouth-watering dishes infused and paired with 1664 Blanc.

“With more than 15 years of experience in the culinary scene, I want to bring wonders to Malaysians through French cuisine. With a refreshing brew that bursts hints of citrus, the Bon Appétit-lah recipes that Chef Isadora and I curated bring a unique twist that can be savoured even at home.” said award-winning Chef Nathalie.

“Malaysians love their food which comes with an exciting variety of background inspired by different cultures. Leveraging some of our best local delicacies, the dishes we crafted not only are best paired with 1664 Blanc, but also are infused with the wheat beer. One of my personal favourite from the Bon Appétit-lah dishes would definitely be the Scallop Vinaigrette Kerabu! ” said Malaysian Chef Isadora Chai.

The Bon Appétit-lah campaign also offers consumers an exciting series of promotions currently running at participating supermarkets, hypermarkets, convenient stores and e-commerce (Shopee and Lazada). Prizes to be won include 1664 Blanc merchandise, Le Creuset cookware and WMF cutlery set to elevate home cooking and dining experiences! Staying true to its brand promise to elevate moments for beer lovers, 1664 Blanc will also be rewarding consumers with luxury island vacations when COVID-19 situation permits, where 1664 Blanc wishes you Bon Voyage!

Redeem a FREE WMF cutlery set and stand a chance to WIN a Le Creuset Round French oven worth RM 1,950 or an exclusive vacation at Pangkor Laut Resort when you make a purchase of 1664 Blanc products of RM 150 and above in a single receipt. This is only applicable to supermarkets, hypermarkets and e-commerce (Shopee & Lazada) purchases now till 31^st July.

For purchases of 1664 Blanc at your nearest convenient stores, stand to WIN the Grand Prize of an exclusive vacation at Pangkor Laut Resort or a WMF cutlery set for minimum purchases of RM25 in a single receipt.

Save the date this coming Friday, 25^th June 2021 at 9pm and log on to www.facebook.com/1664BlancMY and tune in to the Facebook Watch Party! Also, to all home chefs out there, try the Bon Appetit-lah recipes yourselves and you might WIN even more prizes. Just submit photos of your plated dish with the hashtag #1664Blanc #BonAppetitLah #GoodTasteWithATwist! Bon Appétit-lah!